A look back at the milestones of the Philippine International Motor Show

October 5, 2024

Since 2007, PIMS continues to redefine mobility in the Philippines

As the Philippine International Motor Show (PIMS) gears up for its highly anticipated 2024 edition from October 24-27 at the World Trade Center, the stage is set for yet another milestone in the country’s thriving automotive industry. Hosted by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), this year’s show promises to ignite excitement with its theme: “Dare, Drive, The Future Redefined.”

This year’s edition showcases 17 participating automotive brands—the highest number in PIMS history. The exhibition will feature the latest innovations and solutions in mobility. Partnerships will also take center stage, with Helixpay revolutionizing the ticketing process for the event and BPI returning as the official auto-finance partner.

Revisiting key moments from past PIMS

PIMS has long been the platform for groundbreaking automotive launches. From the unveiling of the first electric vehicle prototypes in 2018, PIMS has consistently pushed the envelope in the automotive space. Notable past highlights include the introduction of clean diesel technology in 2016 and hybrid electric vehicles that revolutionized fuel efficiency standards in the country.

The 5th Philippine International Motor Show (PIMS) in 2014 marked a significant milestone, attracting a record-breaking 90,000 attendees. This year, PIMS aims to surpass that mark with the participation of 17 automotive brands, the most ever in the event’s history. CAMPI President, Atty. Rommel Gutierrez, shared his enthusiasm for the growing scale of the event, saying, “As this is the biggest PIMS yet, we are confident that this year’s edition will surpass our previous milestone in terms of attendance. We look forward to bringing the exciting progress we’ve made as an industry to more people.”

A celebration of growth and progress

PIMS has been a major contributor to driving consumer interest in new vehicle models and advanced automotive technologies. Over the years, it has helped boost automotive sales by introducing Filipinos to innovative products and financing solutions. A joint report by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) as of August 2024 shows the industry with an annual vehicle sales of 304,765 units, a 10.3% increase from 276,215 units during the same period in 2023. Atty Rommel Gutierrez echoed how these sales are a sign of the industry’s continuing growth. “We are pleased to witness the continuing growth of the Philippine automotive industry. This steady upward trend reflects sustained demand within the sector, supported by consumer confidence. As we move forward, CAMPI and our partners remain committed to driving innovation and contributing to the further development of the industry, while ensuring that we meet the evolving needs of Filipino consumers.”

Stay tuned for the latest updates

The 2024 Philippine International Motor Show marks a new chapter, building on the successes of the past editions and propelling the industry into a future full of innovations.

All those interested in purchasing tickets online can head over to https://pims.helixpay.ph/ for Early Bird Discounts before the event. To keep up with the latest updates, interested showgoers can visit and subscribe to CAMPI’s Facebook page.

For those interested in staying up to date with the social media pages of the 17 brands participating in the 9th Philippine International Motor Show, you may check their official Facebook pages here as well:

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