Porsche has invited Singaporeans to continue dreaming: the iconic sports car brand recently brought the larger-than-life installation ‘Remember your dreams’ by artist Cyril Lancelin to The Promontory@Marina Bay from 21 – 29 January 2022 for Singapore Art Week.
Lancelin’s piece is the first commissioned work for ‘The Art of Dreams’, a global art initiative by Porsche that deals with the motif of dreams through various interactive art installations across major cities around the world.
The large installation measures 10 x 12.4 x 7.6 meters (L x W x H) and invites the viewer to pause for a moment, get lost in its optimistic color, and stroll within its surprising structure. This surreal environment invites visitors to step out of their everyday reality and remember their dreams – because after all, remembering them is the first step to making dreams come true
Remember your dreams comes to the city of dreams
After its first showing at Palais Galliera Musée de la mode de la Ville de Paris in October 2021, “Remember your dreams” makes its first stop outside of Europe in Singapore, Asia’s very own city of dreams.
Since it gained independence in 1965, the country’s robust environment for innovation has enticed the dreamers; as the city-state blossomed from a bustling port-city to a thriving global hub, lawmakers continued to welcome new ways of thinking, and entrepreneurs from all over the world converged on the city-state to bring their dreams to life.
As Porsche Asia Pacific celebrates its 20th year in the vibrant and diverse region, Singapore strengthens its strategic importance on the regional map as a lighthouse for progress with young and digitally-savvy dreamers. The Art of Dreams Singapore is thus a serendipitous sequel to recent culture-centric initiatives celebrating the creative spirit of Singaporeans, in line with previous events like SCOPES Driven by Porsche and Dale Chihuly’s Glass in Bloom Taycan art car at Gardens by the Bay.
“Porsche is driven by dreams, and Singapore is a vibrant global hub for art and innovation, a shining city realized by people who believe in making dreams come true. After two challenging years living with the global pandemic, we want to continue our celebration of the creative spirit in Asia Pacific, and encourage everyone to remember their dreams, to keep dreaming. After successfully launching The Art of Dreams in Paris last year, we are very happy to have brought the initiative to Asia,” said Christian Lehwald, Porsche Experience & New Platforms.
“I envision ‘Remember your dreams’ as a sculpture to be lived in and to be experienced by many. Therefore, I am beyond excited to be bringing the installation to a city I have heard so much about and have been always keen on exploring, so it continues to awaken the child in all of us. Following a time when in-person art experiences and human interactions have been in short supply, this feels even more special,” said artist Cyril Lancelin on the artwork that made its first stop in Asia.
Porsche is commissioning several works of art on the subject of dreams as part of its The Art of Dreams exhibitions with the aim of inspiring people, conveying optimism and contributing to lively communities.
The exhibition series will be making an appearance in a number of cultural capitals. The next stop for The Art of Dreams will be a public exhibition in Milan coinciding with the Salone del Mobile in April 2022.
Engagement: culture for the masses
For years, Porsche has been sponsoring cultural projects as part of its sustainability strategy, with the aim of giving as many people as possible free access to cultural activities.
For example, the sports car manufacturer is a premium partner of Leipzig’s Gewandhaus Orchestra and is the main sponsor of the Stuttgart Ballet company. Porsche Deutschland GmbH has also been a partner of the Elbphilarmonie concert hall in Hamburg since July 2021.
Further information, film, and photo material can be found in the Porsche Newsroom (newsroom.porsche.com), The Art of Dreams official website (Porsche.art) and on The Art of Dreams’ Instagram (@porsche_theartofdreams).
