AHC, Korea’s No.1 Aesthetic Skincare Brand and the original creators of Eye Cream For Face, has officially named Krystal Jung as their new global brand spokesperson, joining the present and past roster of trailblazing women such as Son Ye Jin, Oh Yeon-seo, Cho Hye-joo, Anne Hathaway, and Aimee Song.
Jung is a force of nature and rightfully a perfect choice to represent a well-loved and iconic brand such as AHC. With a career spanning over a decade, the former K-pop star turned actress has built a formidable career, whose body of work continues to inspire women with an important message: anything is possible when you start believing in yourself. This message resonates with the beauty philosophy that AHC advocates: beauty is not a destination, but a beautiful journey.
In an exclusive virtual media meet and greet held last December 3rd, Jung spoke about her personal beauty journey, her never-before-shared beauty secrets, and how she replicates AHC’s professional aesthetic spa experience, right in the comfort of her home.
The private Zoom session became an opportunity for Jung to showcase how she’s been taking care of herself during the pandemic. Furthermore, She highlighted three core products from AHC, which have been instrumental in delivering and maintaining her glowing, healthy skin.
- Luminous Glow Eye Cream For Face. This latest innovation from AHC is developed with antioxidant-rich ingredients such as Gluta-I Complex, clinically proven to holistically brighten skin and reduce wrinkles in 14 days. It is dermatologically tested and suitable for use on both eyes and face, making it a very effective, versatile 2-in-1 product that not only combats anti-aging skin concerns but promises to simplify your daily routine with one simple step. Finally, it uses delicate yet fast-absorbing micro-capsule technology to effectively deliver active ingredients to help you achieve an undeniably healthy, luminous glow instantly.
- Essential Real Eye Cream For Face. A powerful and highly concentrated Eye Cream For Face, formulated with 12 natural peptides and 7 patented vegetable protein moisturizers known to give your skin a healthy glow. It also uses microsome technology to enable faster absorption into the skin and provide intensive nourishment for the whole face. Additionally, this product addresses not only the look of fine lines, wrinkles, and dullness around the eyes but also improves the texture and tone for a youthful appearance and radiant facial complexion.
- Age Defense Real Eye Cream For Face. This new Eye Cream For Face is clinically proven to fight 7 signs of aging in just 7 days. It uses AHC’s powerful and exclusive ingredients such as Gold Peptive, with particles made to be 1/300 of the size of a human pore for a faster, more effective absorption. Lastly, it is dermatologically tested to improve skin hydration by 123% and elasticity by 14% after 1 use.
Relevant quotes from the media meet and greet:
When asked how she feels about representing AHC, this is what she had to say.
- “I’ve learned that part of AHC’s vision is to make Gangnam aesthetic spa experiences and results accessible to all women and I think this vision makes AHC more special. People can experience amazing results at home just by owning their own AHC products!”
– Krystal Jung on becoming AHC’s brand ambassador
Jung also shared details of her skincare routine and elaborated on how she recreated AHC’s professional aesthetic results through a quaint little spa corner she made for herself at home.
- “I want to tell you about the experience I had at the new AHC Gangnam spa. You would love their spa rooms. I felt so relaxed and calm with all those warm lights, soothing music and some rooms have jacuzzis! So I tried to recreate that at home. It doesn’t have to be luxurious. I just made sure that the space is warm and cozy and once I light up the candle, I start my skincare routine with my whole set of AHC products.”
– Krystal Jung on her at-home spa corner
Jung also explained her belief that when practicing self-care and taking a few moments of relaxation in a comfortable space, you are also taking care of your mental and physical well-being. She emphasized that using multifunctional AHC products such as the Hydra Gold Foil Mask has helped her simplify her routine effectively and effortlessly.
- “…I use AHC’s Hydra Gold Foil Mask when I need extra hydration after work. It’s also very convenient to carry the mask with you when you travel because it doesn’t take up too much space.”
– Krystal Jung on the Hydra Gold Foil Mask
After the media meet and greet, Jung also went live on AHC’s official Instagram page where she answered a series of questions from her loyal fans, covering topics about her career to more personal questions like her favorite me-time moments. Additionally, she provided more insights as to why her three favorite Eye Cream For Face products should be a must-have for every holistic beauty.
- “First, I cleanse my face, then use a toner, serum, sheet mask, and finally the newest AHC Essential Real Eye Cream for Face. Sometimes I layer the eye cream twice depending on my skin. And never forget the neck!”
– Krystal Jung on the Essential Real Eye Cream for Face
- “…I want to talk about the Luminous Glow Eye Cream for Face, which I love to use when I feel like my skin needs a little brightening. I’ll give you one tip on how to use the Luminous Glow Eye Cream for Face. Don’t just rub it on your face. Apply it on your neck, elbow, knees, and the areas that want to brighten up.”
– Krystal Jung on the Luminous Glow Eye Cream for Face
- “Nowadays, I want to protect my skin from aging. So I use the AHC’s best anti-aging toner, serum, and masks, including the Age Defense Eye Cream for Face. I apply it to all wrinkles I see. Also, I recommend our viewers [to] massage the cream into their skin thoroughly. You may also use a face roller, which helps distribute the product evenly.”
– Krystal Jung on the Age Defense Eye Cream for Face
What’s more, 10 lucky fans won the gift of a lifetime: an at-home spa corner of their own, with AHC products curated by Krystal Jung herself.
With a lot of fun and insight, the Instagram Livestream was a successful attempt in raising awareness for women’s self-care and the importance of self-worth. Krystal Jung, being true to her newest role as AHC’s brand muse, definitely showed us how to pay attention to our skin needs, while at the same time, helped us bring to the surface our own inner beauty.
