Three-time Grand Slam winner Naomi Osaka and the first Japanese player to ever win a Grand Slam title is teaming up with the legendary watchmaking brand.
Naomi Osaka is more than a world class athlete – she is a bold social activist, Asian trailblazer, and now TAG Heuer’s flag bearer. There could not be a more perfect match between advocate and brand, as together Osaka and TAG Heuer aim to represent a winning mentality based upon cutting edge performance and timely precision. Naomi has already demonstrated these aforementioned feats on the tennis court, from her first U.S. Open title win in 2018 (where she became the first Japanese player ever to win a Grand Slam) to her second and most recent Grand Slam title winning the U.S. Open in 2020. She is also the first ever Asian woman to hold the number one WTA ranking in Singles.
Off the tennis court, Naomi has made the most of her influence and role model status by visibly standing up for social causes she is passionate about, such as the Black Lives Matter movement. This is most evident in her honoring of the names of black victims who have fallen to police brutality on the masks she would wear during post-match interviews.
As Naomi ventures into 2021 as one of the leading faces of women’s tennis and now a leading face of TAG Heuer athletes, the watchmakers will be sure that their Swiss timekeeping instruments will keep Naomi ticking on the court and push her game to even greater heights.
