Shopee launches Bayanihan: Pamaskong Pambata to create positive impact for underprivileged children

In line with 11.11 – 12.12 Big Christmas Sale, Shopee partners with brands and users to raise awareness and donations in support of the future generation

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces Shopee Bayanihan: Pamaskong Pambata, a charity drive to raise awareness and donations for underprivileged children in the Philippines. Launched in conjunction with Shopee’s 11.11 – 12.12 Big Christmas Sale, it is part of 11.11 Big Charity, a regional charity drive to raise awareness and donations for underprivileged children. With this, Shopee envisions making e-commerce for everyone and ensuring that it also provides opportunities for the country’s future generation. All proceeds will go to chosen local beneficiaries.

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Shopee Bayanihan: Pamaskong Pambata will support 11 local foundations geared towards empowering impoverished children: Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso Foundation, Inc.; Save the Children Philippines; Ronald McDonald House Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc.

Martin Yu, Associate Director at Shopee Philippines,said,“Children are crucial to the future of the Philippines’ innovation and economy. As part of our vision to make e-commerce for everyone, we want to ensure that the future generation has the opportunity to contribute to and succeed in the digital economy. We’re excited to give back to and support our communities alongside our partners, users, and brand ambassadors as we create a positive impact on children in need. We look forward to a fruitful Shopee Bayanihan: Pamaskong Pambata and hope we can all do our part during this year-end shopping season.”

Shopee will introduce a wide range of in-app initiatives to raise funds and increase awareness for the needs of underprivileged children with Shopee Bayanihan: Pamaskong Pambata. Shopee users can contribute in various ways, including:

• Donate to 11 partner organizations through the Shopee app: Shopee will create a dedicated in-app space for users to contribute easily to a good cause. Here’s how they can donate until December 12:

• Shop for a cause through special co-branded live streams: From November 9 to December 12, shoppers can look out for special Shopee Live streams, co-created by Shopee and leading brands to bring users exclusive deals while giving back to those in need. For every purchase made, participating brands will donate proceeds or the same product to selected foundations.

• Support charity collections, earn vouchers from leading brands: Leading brands will launch exclusive charity collections, available only on Shopee from November 9 to December 12. Also, digital partners will offer a wide range of vouchers on sale for charity. All proceeds will go to Shopee’s 11 charity partners.

For more information about Shopee Bayanihan: Pamaskong Pambata, visit https://shopee.ph/m/pamaskong-pambata.

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