I’ve always thought that Mazda currently makes the most consistently beautiful cars and crossovers in the world. Which makes it gratifying to learn that the prestigious Red Dot Awards has, once again, bestowed design honors to the latest models from Hiroshima.
The all-new Mazda CX-30 and the first electric vehicle from Mazda, the MX-30, have both been recognized in the “Red Dot: Product Design 2020” awards. Known as one of the most renowned design competitions in the world, the Red Dot award is a highly sought-after recognition for global designers that recognizes excellence in innovation, functionality, formal quality and ergonomics.
This distinguished accolade comes as an affirmation for Mazda’s Evolved Kodo: Soul of Motion design language that inspired the form and function of both models.
“When we set out to make the Mazda CX-30 available in the Philippines last year, we knew it would set the new standard of beauty in the crossover market,” shares Steven Tan, president and CEO of Mazda Philippines. “With the Red Dot: Product Design 2020 recognition, our customers can be sure that with the CX-30, they are getting the best of design and functionality in an excellent package that is globally recognized for its superior quality.”
The Mazda CX-30 is the second production model, next to the all-new Mazda3, created with the latest evolution of the Kodo design philosophy — artful design, rooted in traditional Japanese aesthetics. The honing of every element according to the ‘less is more’ principle has resulted in clean, beautiful surfaces on the CX-30 and brought an entirely original look to the compact crossover SUV segment. It is currently available in three variants that provide varying levels of equipment and versatility to Filipino consumers.
The Mazda MX-30 is the first plug-in Electric Vehicle for Mazda set to be made available in Europe this year. Featuring a more modern approach to Kodo design, it embodies an image of lightness while proactively incorporating sustainability as an element for the interior materials. The MX-30 promises to uphold Mazda’s core value of being a joy to drive.
Amazingly, these are the eighth and ninth Red Dot awards won by Mazda’s Kodo models to date, following the all-new Mazda3 in 2019, the MX-5 RF in 2017, the MX-5 soft top, the CX-3 and the Mazda2 in 2015, the previous generation Mazda3 back in 2014 and the 2013 Mazda6.
“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award,” says professor Dr. Peter Zec, founder and CEO of Red Dot. “The products won over the jury not only through their aesthetics, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry.”
