Q4 rankings: Vivo is top 2 smartphone vendor in the Philippines

Vivo just posted its Q4 growth, showing that it has established a 25% total market share in Q4 of 2019 to take second spot in the local smartphone industry rankings next to Oppo.

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Based on the latest Canalys report on the smartphone landscape of the Philippines, Vivo achieved the feat behind a 159% year-on-year growth which may be attributed to a series of new technologies, products, and marketing initiatives rolled out last year.

Here’s a quick recap of Vivo’s releases last year that landed it on the top 2 spot:

First, the brand pioneered the dual selfie camera, releasing the V15 Pro with the world’s first 32MP elevating dual selfie camera, then the V17 Pro with the world’s first dual selfie cameras composed of a 32MP main camera + 8MP 105-degree super-wide-angle camera, and the NEX 3 with the world’s first Super AMOLED Waterfall FullView display and a seamless body without any notch, bezel, or buttons.

Vivo also launched the S1 and S1 Pro handsets—both sporting a first-of-its-kind diamond-shaped rear quad camera consisting of 48MP main, 8MP secondary, 2MP wide angle, and 2MP macro lenses.

“We are very excited to further improve our brand performance and grow our market this year, especially with the latest technology and design innovations that we will be introducing,” said Kenny Zeng Kai, Vice President of Operations at Vivo Philippines.

Vivo also expanded its reach to a younger market by introducing its first-ever local brand ambassador, Maine Mendoza. As the face of Vivo in the Philippines, the TV and movie celebrity helped launch the Vivo V15 Pro, V15 Blossom Pink, and V17 Pro models. She was also featured in a TV advertisement and various digital marketing materials and collaterals.