The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA) reported combined sales of 29,611 units in August. Including estimates from other automotive brands, total Philippine industry sales reached 34,390 units.
While the market recovery seen in June and July was dampened by the adverse August weather conditions, CAMPI remains optimistic that demand will rebound as operating conditions normalize.
“We’re still optimistic that vehicle sales will bounce back over the next few months through year-end. The August dip appears to be a short-term disruption rather than a reversal of market momentum,” said CAMPI President Jose Maria Atienza.
Electrified vehicle adoption continued to grow in 2026, with combined sales of Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Hybrid Electric Vehicles (HEVs) estimated to reach 74,600 units year-to-date, more than double the level recorded during the January-August 2025 period. In August, xEVs accounted for 34.5% of total industry sales, second only to April, when electrified vehicle market share peaked at 37.2%.
“The continued growth in xEV adoption highlights the strong potential of the market,” Atienza added.
Estimated year-to-date sales for the entire industry reached 300,550 units as of August, with 271,336 units coming from CAMPI-TMA member brands.
Among CAMPI-TMA member brands, Toyota Motor Philippines Corp. (TMP) led August sales with 14,594 units. It was followed by Mitsubishi Motors Philippines Corp. (MMPC) with 3,570 units, Suzuki Philippines Inc. (SPI) with 1,350 units, Honda Cars Philippines, Inc. (HCPI) with 1,097 units, and Ford Group Philippines, Inc. (FGP) with 930 units.
