Chery Auto Philippines (CAP) gave members of the Chery Car Club a closer look at the people, processes, and standards behind its aftersales operations through its Behind The Scenes (BTS) event. Led by the brand’s Aftersales team, the initiative aimed to strengthen customer confidence by showing how Chery supports its customers beyond the showroom sales transaction.
Designed to bring customers closer to the aftersales process, the BTS event allowed Chery Car Club members to experience firsthand activities typically handled by the aftersales team. The program included practical vehicle care sessions, where participants learned how to inspect key areas of their vehicles, identify when professional attention may be needed, and change a spare tire. These activities equipped customers with useful knowledge they can apply during everyday driving while helping them feel more prepared and confident when dealing with basic vehicle concerns on the road.
The experience also gave participants an inside look at the spare parts ordering and release process, including the opportunity to request and personally pick up parts from the Chery Parts Warehouse. As part of the activity, the Chery Parts Warehouse team guided participants through the inspection process before release, where they checked that the correct items and quantities had been prepared and that the components were free from damage. By experiencing the process firsthand, customers gained a better appreciation of the quality checks conducted before parts are delivered to Chery dealerships and the importance of ensuring that the right components arrive in proper condition.
For the Chery Car Club members who took part, the BTS experience offered a new perspective on the work involved in supporting them after they drive their vehicles out of the dealership. Some of the participating customers shared their experiences:
“I have attended several Chery events, but this one is different. It offers a different perspective on Chery. The behind-the-scenes aspect hits the mark. It speaks not only about the brand itself, but also about the people behind that brand,” Tiggo 7 Pro Hybrid Owner Atty. Jun Isidro said.
“Before, I was worried because others were saying that there were no parts available and that it would take a long time to get parts. But now, I’ve actually seen it myself, and I’m convinced that you’re really there to help us in case we encounter any problems. They’re really very dedicated,” Tiggo rEV Owner William Bacal shared.
For CAP, the BTS event reflects its approach to aftersales service: one that goes beyond repairs and maintenance by building trust through transparency, responsiveness, and customer education.
“Aftersales is an important part of the Chery ownership experience, and we want our customers to see what happens behind the scenes to support them throughout their journey. Through the BTS program, we are giving our customers a better understanding of the processes and people behind our aftersales operations while equipping them with practical knowledge they can use as vehicle owners,” UAAGI Auto Group VP for Aftersales Lito Landicho said.
Chery Auto Philippines’ forward-looking vision is anchored on providing tech-driven and accessible hybrid and electric vehicles, supported by a responsive aftersales network designed to provide Filipino customers with a seamless ownership experience.
This commitment is reinforced by CAP’s comprehensive ownership support, which includes a warranty of up to seven years or 200,000 kilometers, whichever comes first, for its vehicles. Chery’s PHEV model is also covered by an eight-year or 160,000-kilometer high-voltage battery warranty, whichever comes first, along with three years of roadside assistance.
The BTS event underscores the role of the UAAGI Auto Group’s aftersales network in delivering on this commitment. As the official distributor of Chery vehicles in the Philippines, UAAGI brings 20 years of established expertise in the local automotive industry and continues to strengthen its aftersales capabilities across its partner brands.
Through initiatives such as Behind The Scenes, Chery Auto Philippines and UAAGI Auto Group aim to make aftersales more accessible and transparent to customers. The program reinforces that reliable service extends beyond what happens inside the service center, with customer support built into every stage of the ownership journey.
