Chery Auto Philippines (CAP) continues to expand its footprint in the country with the opening of Chery Cebu, its newest full-service dealership in the Queen City of the South.
Operated by Pacific Autoworld Inc., a member of the Borromeo Group of Companies, the new dealership reinforces Chery’s commitment to making its vehicles and aftersales services more accessible through its steadily growing nationwide dealer network.
With more than 25 years of automotive industry experience, the Borromeo Group which manages the Pacific Autoworld Inc., brings its expertise and commitment to customer satisfaction to the Chery brand, providing motorists in Cebu with greater access to Chery’s lineup of innovative SUVs and electrified vehicles, as well as comprehensive aftersales support.
“We are excited to introduce Chery Cebu as a new destination for motorists seeking smart, reliable, and future-ready mobility solutions. In partnership with Chery Auto Philippines, our goal is to provide customers with a seamless ownership journey, from vehicle selection to comprehensive aftersales support while delivering the quality service and peace of mind they deserve,” said Pacific Autoworld Inc. of the Borromeo Motoring Group President Marco Borromeo.
Starting August 3, 2026, Chery Cebu will welcome customers at its new dealership located at the corner of Gov. M. Cuenco Avenue and J. Panis Street Banilad, Cebu City. The strategically positioned facility gives motorists across Cebu easier access to Chery’s expanding lineup of vehicles, backed by comprehensive aftersales support and a customer-focused ownership experience.
“A dealership is more than a place where vehicles are sold, it is where lasting relationships with customers begin. The opening of a new Chery dealership here in Cebu marks the beginning of many meaningful journeys for families and individuals across the Visayas region, and we are proud to have Pacific Autoworld Inc. of the Borromeo Group leading that experience. Their commitment to excellence and deep understanding of the local market will play a vital role in strengthening customer confidence in the Chery brand. We congratulate the entire team on this milestone and we look forward to seeing Chery become an even stronger presence in Cebu in the years ahead,” UAAGI Auto Group Deputy Director Joshua Sytin said.
The inauguration ceremony was attended by executives from Pacific Autoworld Inc. and the Borromeo Group of Companies, led by President Marco Borromeo, Borromeo Motoring Group Director Paolo Borromeo, and Borromeo Motoring Group Founder Max Borromeo.
Joining them were executives from Chery Auto Philippines and UAAGI Auto Group, including CAP Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Department Director Engr. Marvin Martinez.
Chery Cebu features a spacious showroom capable of showcasing a diverse lineup of vehicles, while the fully equipped service center features five work bays to provide efficient and reliable maintenance and repair services.
Chery Cebu is open Monday to Saturday from 8:00 a.m. to 6:00 p.m. and on Sundays from 8:00 a.m. to 5:00 p.m., offering customers convenient access to its full range of sales and aftersales services. Whether exploring Chery’s latest vehicle lineup, scheduling a test drive, or visiting for maintenance and repairs, customers can expect professional assistance throughout every stage of vehicle ownership.
“The launch of Chery Cebu reflects our continued efforts to strengthen our presence in key markets across the country and bring the Chery brand closer to more Filipino motorists. With Pacific Autoworld Inc.’s strong track record in the automotive industry and shared commitment to customer satisfaction, we are confident that this new dealership will provide the quality products, dependable aftersales support, and level of service our customers have come to expect from Chery,” said Chery Auto Philippines Brand Head Franz Decloedt.
The opening comes as Chery Auto Philippines continues to gain momentum in the local market. Recently, the brand surpassed 1,000 Chery Tiggo rEV units on Philippine roads, reflecting the growing number of Filipino motorists embracing electrified mobility. Chery Auto Philippines also recently posted a strong 58% year-to-date sales growth.
Globally, Chery has surpassed 20 million cumulative vehicle sales, underscoring its continued evolution from an automobile manufacturer into a provider of smarter mobility solutions for families around the world.
For sales inquiries, customers may contact Chery Cebu at 0920-963-2471. For service inquiries, customers may call 0992-837-8598.
For more information about Chery Auto Philippines and its vehicle lineup, visit https://cheryauto.ph/ or follow Chery Auto Philippines on Facebook, Instagram, TikTok, and YouTube.
