BAIC Philippines marks a significant milestone as it joins the Philippine International Motor Show (PIMS) 2026 for the very first time, showcasing its vision for modern mobility and introducing Filipino motorists to a new era of intelligent, capable, and electrified driving.
Visitors to the BAIC Modern Mobility Booth from June 4 to 7 will experience the brand’s growing lineup of SUVs and New Energy Vehicles, headlined by the highly anticipated BAIC B40e Trailmaster rEV, a Plug-in Hybrid Electric Vehicle (PHEV). Designed for both daily practicality and long-distance adventures, the B40e Trailmaster rEV, stands as the centerpiece of BAIC’s PIMS display with an impressive combined driving range of up to 1,200 kilometers, redefining what Filipinos can expect from a modern adventure-ready SUV.
The event also serves as the launch platform for BAIC Philippines’ newest brand campaign, “Drive Big with BAIC.” More than a tagline, the campaign reflects the brand’s commitment to empowering Filipinos with vehicles that deliver capability, confidence, innovation, and freedom.
“Driving big isn’t about size. It’s about giving Filipinos more room to live and the confidence to take on whatever the road brings. That’s the kind of vehicle we build, and the kind of driver we build it for.” Shared by Mr. Sytin.
Sytin further emphasized BAIC’s commitment to meeting the evolving needs of Filipino motorists.
“Here in the Philippines, we see drivers who want a vehicle that can do more. Something that handles the daily commute but is just as ready when the weekend or a long drive out of town calls. That’s what we’re building toward, and we believe the future belongs to New Energy SUVs.”
A Global Automotive Heritage, Now Closer to Filipinos
BAIC’s journey began in 1958 and has since evolved into one of China’s largest and most respected automotive manufacturers.
“BAIC’s story goes back to 1958. Over more than six decades we’ve grown into one of China’s largest automakers, with a presence that keeps expanding across markets around the world. As the industry moves toward new energy and smarter, more efficient vehicles, we’re moving with it.”
“We see our customers as the ambassadors of the brand, and honestly, they’re the reason we’re growing,” said Timothy Sytin, BAIC Philippines Brand Head. “Driving big isn’t about taking a risk. It’s about getting more out of your vehicle, more space, more capability, and more value, while having the peace of mind that you made the right call.”
Caring for those customers is a big part of how BAIC Philippines operates. The brand regularly holds events for its owners, from drives to community gatherings, keeping the relationship going long after the sale. For BAIC Philippines, making sure customers feel looked after is not an afterthought, it is central to how the brand wants to grow.
“When our customers feel taken care of, they’re happy to introduce us to the people around them, and that means everything to us,” Sytin added.
The needs of the modern Filipino continue to change, and BAIC’s New Energy SUV lineup is fully equipped to meet them.
For Filipinos still getting to know BAIC, that kind of real backing from real owners is what turns curiosity into confidence.
The “Drive Big with BAIC” campaign brings that idea together under one message: big vehicles, big value, big adventures, and the technology to back it up. It is a frame for what the brand already offers Filipino families and drivers, from spacious, capable SUVs to the new-energy technology that keeps them efficient on the daily drive and ready for the weekend.
The Paras family now join the BAIC journey
Adding to the excitement to BAIC’s debut is the appearance of their newest ambassadors representing different lifestyles and journeys that resonate to the every journey of the Filipinos. Such as, Kobe Paras who is always up for any adventure, Andre Paras who is driven by his passion, especially for cars, and Benjie Paras, who is always ready for every journey.
Together, they embody the spirit behind “Drive Big with BAIC”, embracing life’s opportunities with confidence, purpose, and a willingness to explore new horizons.
Motorists, automotive enthusiasts, and families are invited to visit the BAIC Modern Mobility Booth at the Philippine International Motor Show and discover the brand’s latest innovations in SUVs and New Energy Vehicles.
Experience the groundbreaking B40e Trailmaster rEV, explore BAIC’s growing lineup, meet the team behind the brand, and learn how BAIC is helping shape the future of mobility in the Philippines.
Filipinos can “Drive Big with BAIC” firsthand at the BAIC Modern Mobility Space during the Philippine International Motor Show 2026, from June 4 to 7, where the brand will showcase its lineup of premium and new-energy SUVs.
