Maya, the Philippines’ #1 all-in-one fintech platform and leading digital bank, has partnered with M Pioneer Insurance Inc. (M Pioneer) to launch SafeTrip inside the Maya app—giving Filipino travelers immediate access to one of the country’s most comprehensive travel insurance products at preferential pricing.
As outbound international travel continues to grow and more Filipinos embrace travel for leisure and work, SafeTrip offers extensive coverage—from emergency medical treatment, evacuation and repatriation; to flight delays, baggage issues, trip cancellations and coverage for hazardous activities—filling a critical gap for modern, mobile-first travelers.
“As we broaden financial health offerings beyond savings, credit and investments, insurance becomes an important pillar to address,” said Shailesh Baidwan, Maya Group President and Co-Founder of Maya Bank. “Travel continues to grow, and SafeTrip brings critical protection directly into the Maya app, making it simple for Filipinos to safeguard themselves from unexpected costs, wherever they go.”
“Partnering with Maya allows us to bring insurance closer to Filipinos in the way they already live—digital, on-demand, and accessible,” said James Quin, President of M Pioneer.
“Maya’s ecosystem gives us the ability to distribute protection products at scale, reaching customers faster and more efficiently than traditional channels ever could.”
The partnership is built on Maya’s digital-first platform and M Pioneer Insurance’s robust, API-ready infrastructure. Thanks to Maya’s “mini-app” architecture, launching SafeTrip was fast and smooth, enabling real-time issuance and a seamless user journey.
“Our goal is to make insurance effortless,” said Chris Manguerra, Head of New Business at Maya. “With M Pioneer, we were able to go live quickly and deliver a full digital experience — proving how insurance can be accessible, scalable and integrated.”
Insurance as a key missing piece in Filipino financial health
The BSP’s 2021 Financial Inclusion Survey highlights a protection gap: only 17% of Filipino adults hold private insurance—down from 23% in 2019. Even when PhilHealth enrollees are counted, total coverage reaches just 48%, with private life insurance (16%) and microinsurance (13%) uptake staying modest. Based on figures from the Insurance Commission, total insurance penetration is at 1.79% of Gross Domestic Product (GDP), as of 2nd quarter of 2025, indicating a large protection gap.
According to the PLIA PULSE study released this year, Filipinos overwhelmingly recognize the importance of insurance (90%), but many defer purchasing due to cost pressures and the hassle of traditional channels. As consumers look for affordable, convenient and instantly accessible options, digital platforms like Maya are emerging as the most practical way to bring insurance directly into everyday financial behavior.
With SafeTrip and more insurance products coming soon, Maya is deepening its role in promoting financial health by making protection simple, accessible, and built into daily financial habits.
