Swedish precision meets Filipino passion for driving
Volvo Cars Philippines, distributed by Hariphil Asia Resources, Inc. (HARI), took center stage at the Clark International Festival of Speed (CIFOS) held from October 17 to 19, 2025, captivating automotive enthusiasts with a showcase that fused adrenaline, innovation, and uncompromising safety.
The brand’s dynamic presence at CIFOS served as a powerful statement of Volvo’s Zero Fatalities vision, its global mission to eliminate serious injuries and fatalities in new Volvo cars, while celebrating its deep-rooted racing heritage that has long defined the brand’s spirit of performance and precision.
Festival-goers were treated to an immersive Volvo experience, with a stunning display of the latest Volvo lineup featuring the brand’s hallmark Scandinavian craftsmanship, cutting-edge safety technologies, and elegant design language. Guests explored which Volvo model best matched their lifestyle while learning how the brand’s human-centric engineering combines powerful performance with uncompromised protection.
Beyond the test drives and interactive exhibits, the Volvo booth became a hub of excitement and curated experiences, with premium Volvo merchandise, and close-up encounters with vehicles designed to protect, perform, and inspire.
The high-octane atmosphere of CIFOS, filled with track experiences and performance showcases, provided an ideal backdrop for Volvo to demonstrate that speed and safety can coexist harmoniously. The brand underscored that the pursuit of driving passion must always be supported by advanced safety innovation, a principle that defines every Volvo on the road
“Our mission has always been anchored on the principle of protection, even in the most exhilarating environments,” said Ma. Fe Perez-Agudo, HARI Vice Chair, President, and CEO. “Seeing the vibrant enthusiasm at CIFOS reaffirms our purpose: to continuously engineer vehicles that safeguard life. Our commitment to Zero Fatalities empowers every driver to pursue their passion for driving without fear, because the most advanced technology is the one that allows you to drive freely and confidently.”
As Volvo Cars Philippines continues to champion human-centric mobility, it remains steadfast in setting the standard for intelligent, safety-driven performance, engineering vehicles that are not only powerful and beautiful, but also designed to protect what matters most.
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