A Swiss legacy finds new ground: 7,641 to be exact
Boasting a heritage of more than 100 years of Swiss watchmaking, Mido is gracing the fast-growing, style-savvy market of the Philippines. Mido (from the Spanish “yo mido,” meaning I measure) has built its identity on an astute blend of Swiss precision, robust mechanical engineering, architectural inspiration, and stellar design.
The brand, founded in 1918, offers several distinctive collection pillars: the sporty Ocean Star, the avant garde Multifort, the classic Baroncelli, and the architecture-inspired Commander. And now they’re available at a watch store near you.
Timeless design & versatility
Many Filipinos prefer watches that work well in multiple settings—office, casual and formal occasions, etc.—not just as trendy or flashy accessories. Constant trend-chasing tends to be costly in the long run, so greater value is placed on pieces that are quite literally timeless, both in style and function. The design versatility of the Mido collection allows their watches to fit just about any occasion. Plus their price points in the entry to middle portion of the range for Swiss watches allows the brand to reach a wide swath of the watch-loving population.
Swiss heritage & innovation
The highly prized Swiss legacy and COSC certification of Mido plus its admirable collection of automatic timepieces allows it to resonate with the country’s younger and more discriminating “digital natives” who find themselves increasingly interested in mechanical watches as alternatives to both fashion timepieces and smartwatches.
The brand has become known for pioneering innovation and enduring designs, launching iconic features like the “Aquadura” cork-crown sealing system in the 1930s, which ensured water resistance. Another key milestone was the 1934 introduction of innovative Multifort line, one of the first watches to offer a combination of anti-magnetic, self-winding, and water-resistant properties. In 1954, Mido launched a more reliable and simpler self-winding movement, and later, in 1959, debuted the then-state-of-the-art “monocoque” case design, which influenced the Ocean Star Commander collection that remains a core part of Mido’s offerings today.
Mido has the legacy, the heritage, and the design to make a meaningful impact in the Philippine watch market. With its enviable lineup of stylish and innovative watches, it elegantly fills a niche for those who want Swiss quality, mechanical craftsmanship, and timeless aesthetics without entering the ultra-luxury tier.
Mido tells its story in locally relevant ways and provides strong value and design that resonate with what Filipinos truly seek: durability, status, style — not just for one season, but for years to come.
