A weekend of innovation and immersion.
Dyson will transform the Mega Fashion Hall at SM Megamall into a haven of cutting-edge technology, beauty, and sound with the back-to-back launch of the Supersonic r and the OnTrac headphones from July 25 to 27.
Bringing its engineering expertise to the forefront, Dyson will be offering demos and hands-on product experiences that will showcase the many standout features of their latest product lineup.
The event is expected to draw a mix of invited guests, curious mallgoers, and savvy shoppers looking to score their next Dyson product at a discount through the exclusive Trade to Upgrade program, available only during the launch.
The launch will highlight the rising demand for high-performance technology that will elevate daily routines at home. From achieving salon-quality styling to enjoying immersive sound for hours, Dyson will continue to offer intelligent solutions crafted to seamlessly complement the life of a modern Filipino.
A closer look at the Dyson Supersonic r
Designed to reflect Dyson’s commitment to innovation and performance, the Supersonic r showcase will feature a sleek, professional setup that will allow guests to see—and feel—exactly what makes it special.
The space will highlight the Supersonic r’s full capabilities: its RFID attachments that will memorise your styling preferences, and its lightweight, ergonomically engineered ‘r’ shape designed for better control and less arm strain during styling.
Unlike traditional dryers, the Supersonic r uses intelligent heat control to help prevent heat damage, while its precisely engineered airflow allows for fast drying and smooth finishes. Guests and mallgoers will be invited to try it out for themselves at dedicated styling zones, where they will see how the tool works seamlessly with different hair types and textures.
Remastering headphones with the Dyson OnTrac
Dyson will continue to push boundaries with the reveal of its latest innovation on Day 2 and 3: the Dyson OnTrac headphones. First unveiled in Singapore in October 2024, the headphones will finally land in the Philippines.
Combining immersive sound, best-in-class Active Noise Cancellation, and engineering-grade comfort, the Dyson OnTrac will mark a confident step into the world of lifestyle technology.
The event will draw an eager crowd for the official launch, where a Dyson Product Specialist will take to the stage to showcase the headphones’ standout features—its active noise cancelling that cancels 380,000 times per second, its expanded sound range, and its 55 hours of listening time.
Among the highlights? A lightweight, ultra-comfortable fit with microfibre cushions made for all-day wear—engineered with the same meticulous attention to detail that has come to define Dyson.
More than just a tech launch, the OnTrac event will double as a full-on sensory playground. Guest DJs will perform live sets, giving visitors a chance to hear how the OnTrac handles deep bass, vocals, and layered soundscapes.
Models will also take to the runway, showing how the OnTrac seamlessly fits into everyday style. Guests will be invited to get hands-on by customising the headphones on display, mixing and matching ear cups and cushions to suit their personal taste or their OOTDs.
To make the experience even more interactive, Dyson will hand out Audio Journey Cards—a fun, guided way for guests to test out the product at dedicated listening zones. Completing the journey won’t just deliver a complete and immersive product experience—it will also give participants a chance to win their very own Dyson machine.
Trade to Upgrade: A crowd favorite returns
A standout feature of the weekend will be the return of Dyson’s signature Trade to Upgrade program. Guests will be encouraged to bring in their used or unused fans, purifiers, vacuums, or hair tools—regardless of brand—in exchange for exclusive discounts on Dyson technology.
Guests are expected to bring in a wide range of products, from well-loved hair dryers to bulky vacuums, eager to make the switch to Dyson. The initiative, previously held in other malls, has consistently drawn strong interest—and this latest run will be no different, with many guests likely to hope for more Trade to Upgrade events in the future.
Miss the launch? You’ll be able to catch all the highlights on Dyson’s official social media channels. Stay updated by following Dyson (PH) on Facebook and @dyson_ph on Instagram.
