Avon shakes up fragrance world with Perfect Nonsense

Think you need to spend a small fortune for a fragrance that captures your uniqueness? Not anymore. If you’ve entered 2025 looking to spice up your scent, look no further than Avon’s NEW Perfect Nonsense range: three unexpected fragrance combinations from the world’s leading fragrance brand, includes Peppery Peaches, Choco Tuberose, and Bamboozie Cocktail. 

Fragrance is increasingly becoming a form of personal expression, with many consumers craving more ‘niche’ scents, A launch like Perfect Nonsense is likely to capture their attention. Avon’s 2024 Future of Beauty report found that over half (54%) of 18-24-year-olds globally said they like to create their individual scents through layering different fragrances, and 55% said they like to keep their fragrance choices a secret, so they’re unique to them. The world-class perfumers behind Perfect Nonsense created each scent specifically with this influential demographic in mind, bringing together unconventional scent pairings to mirror the wearer’s individuality. 

The contrasting fragrance pairings also reflect the growing rejection of gendered fragrances in favour of unisex scents. For decades, the fragrance industry has been split into masculine and feminine categories, but with Avon’s Perfect Nonsense range, the likes of traditionally ‘masculine’ scents like sharp peppercorn and earthy bamboo are juxtaposed with ‘feminine’ fruity peaches and zesty juniper. It’s a deliciously surprising, inclusive and affordable perfume collection, catering to the evolving preferences of today’s fragrance lovers.

Peppery Peaches is the ultimate sensory plot twist. The hot and fiery pink peppercorn scent offers a spicy buzz paired with notes of juicy, fresh peaches. It’s a delicious essence that will leave you longing for more.

Choco Tuberose brings together a scent collision that sounds out of this world but works like a dream. The deep, velvety chocolate notes marry deliciously with the airy, opulent aromas of fresh Tuberose flowers and creates a scent you never knew you needed.

Bamboozie Cocktail ignites a fire in the senses, with the zesty juniper and citrus energy of tonic^[5]complimenting the calm and earthy notes of bamboo effortlessly. A duo built on tagines and tranquility. Prepare to bamboozle your senses with this fragrance cocktail.

Victor Costa, Head of Fragrance Brands at Avon, said: “Two years in the making, Perfect Nonsense is our most exciting range of scents to date and is set to disrupt the mass fragrance market! No matter your gender, there’s a scent for every fragrance lover – but the collection is especially for those looking for something distinctive. As always, we partnered with world-leading fragrance houses and together we had a very clear intention to be bound by no rules, be imaginative and craft something original and I’m proud to say we’ve achieved just that!”

Nisrine Bouazzaoui Grillié, one of the perfumer creators of the Peppery Peach fragrance, said: “It’s been a pleasure collaborating with Avon on this playful, sensorial journey. Unleashing my full creativity and experimenting with unexpected pairings was such a delight! Floral and fruity notes and woody and natural aromas have been staple ingredients in the fragrances I have created throughout my career, but while developing Peppery Peaches I truly appreciated how these contrasting notes so effortlessly complement each other. Together we have created something truly unique, which I’m sure will be appreciated by fragrance connoisseurs everywhere.”

Bold scents, big statements

To bring the launch to life, Avon partnered with Odd Café, transforming their spaces into scent-immersive pop-ups. Known for its quirky interiors and one-of-a-kind vibe, Odd Café serves as the perfect backdrop for this sensorial collaboration. Just like the fragrance, this space celebrates the unusual, the bold, and the unapologetically different—the perfect extension of the Perfect Nonsense story.

From now until August, both the Makati and Ortigas branches will offer custom drinks inspired by the Perfect Nonsense fragrances. Guests can sample the scents, sip signature drinks themed after each perfume, and even receive a complimentary perfume sample with every purchase of a themed drink, making every visit a treat for the senses.

Aspirational products at an irresistible value

As the beauty giant’s 2024 Future of Beauty Report shows, 43% of women say that aside from the smell, the single most important factor in their purchase was price. Committed to delivering beautiful scents that don’t break the bank, each scent in the Perfect Nonsense range is available for just P899.

Avon Perfect Nonsense is now available through your Avon Representative, in-stores at Watsons, and SM Beauty, or online via official Shopee, Lazada, and TikTok shops.

All three fragrances are approved under Cruelty Free International’s Leaping Bunny Programme.