Nissan Philippines Maintains Strong Year-End Performance in 2024

Nissan Philippines celebrates another strong year.

Despite challenges in the automotive industry in 2024, Nissan Philippines sold over 26,000 units, showcasing its resilience and continued strong market presence. This solid achievement underscores Nissan’s continued position as one of the leading contributors in the ASEAN region.

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This success was fueled by the launch of refreshed models, including the Navara and Almera Sport, which generated strong customer interest. Nissan models such as the Terra, Navara, Patrol, Urvan, and Livina consistently ranked among the top 5 in their respective segments.

In 2024, Nissan introduced a bold new brand direction, “Always Daring,” setting a dynamic path focused on innovation and customer engagement. The company also celebrated 55 years in the Philippines, reflecting its deep commitment to local customers.

Nissan launched the Z Nismo this year, boosting its performance car offerings. The company opened four new dealerships nationwide, bringing its total to 56, including the first-ever Nissan Pop-Up Showroom in Cavite.

Additionally, Nissan broke ground on two new dealerships—Nissan San Jose del Monte, operated by Nissan Commonwealth Inc., and Nissan Bukidnon, operated by Nissan Cagayan de Oro Distributors Inc. More openings are planned for early 2025, including new dealerships in Sucat and Urdaneta. 

In aftersales, Nissan achieved a significant milestone with retail sales growing by 14% in the 2024 fiscal year, covering Q1 to Q3. This double-digit growth underscores the company’s ongoing commitment to providing excellent customer service and enhancing the ownership experience.

The Nissan Intelligent Mobility Tour is on track to complete 23 stops this year, strengthening customer connections and showcasing Nissan’s innovative vehicles. This activity, on its 5th year of rollout has helped NPI increase sales via on-ground activations.  

“We’ve made great strides in 2024, strengthening our customer relationships and market position,” says Nissan Philippines President Yasuhisa Masuda. “We’re excited about what lies ahead in 2025.”
Looking ahead, Nissan plans continued growth, with a focus on delivering exceptional products, services, and innovation to Filipino customers.

To learn more about Nissan Philippines and its vehicles, visit www.nissan.ph.