Dongfeng Motors Philippines unveils largest flagship showroom in Tarlac

PHOTO (left to right): Dr. Juanita Chua and Dr Jose Chua of Dreamcar Unlimited Automotive Corp., Mr. Wilbert Lim, Mr. Brennan Lim and Gianela Lim of Legado Motors Inc.

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Dongfeng Motors Philippines has reached a major milestone with the opening of its largest and newest flagship showroom in Tarlac City.

Strategically located along MacArthur Highway in Brgy. Salapungan, Villa Soliman, this nearly 2,000-square-meter facility sets a new benchmark for automotive excellence in Northern Luzon, reflecting Dongfeng’s growing prominence in the Philippine market.

Among the driving forces behind this new milestone is Dreamcar Unlimited Automotive Corp., one of the consortium partners of the Dongfeng brand in the Philippines. This new Dongfeng showroom is built to contribute to Dongfeng’s growth in Northern Luzon. Owned and led by Drs. Jun and Juanita Chua, alongside their son, Dreamcar Unlimited is a testament to the Chua family’s trust and confidence in Dongfeng’s quality, design, and reliability. This belief inspired them to branch out from their established medical practice and serve the people of Northern Luzon in a new way—through the growing automotive industry. Their passion and commitment have been pivotal in strengthening the Dongfeng brand and its reach in the region.

“Today marks a significant milestone as this dealership officially stands as Dongfeng Motors’ flagship showroom in the Philippines,” said Mr. Wilbert Lim, President and CEO of Legado Motors Inc., the distributor of Dongfeng Motors in the country. This momentous occasion reflects the brand’s growing presence and its commitment to the Filipino market.

Following this, Atty. Albert Arcilla, in line with Mr. Lim’s statement, “We are a growing brand and a challenger in the industry.” He further highlighted that Dongfeng Motors is committed to taking on this challenge by offering, “good products, excellent service, and an intent to fulfill DFM’s ambition to deliver the best on the road – the best cars that Dongfeng Motors can provide.” This reflects the DFM’s determination not just to compete, but to lead the market with high-quality vehicles that cater to the needs of Filipino consumers.

The Dongfeng Tarlac showroom not only highlights DFM’s dedication to growth but also symbolizes its commitment to providing Filipino consumers with greater accessibility to its vehicle line. Designed with customer convenience in mind, the Tarlac showroom aims to offer a seamless car-buying experience, featuring an extensive display of Dongfeng’s reliable and innovative vehicles.

The event was attended by the Lim family from Legado Motors Inc., including Mr. Wilbert A. Lim, Mr. Brennan S. Lim, and Ms. Gianela S. Lim. They were joined by Mr. Giovanni Frias, Vice President of Operations of Legado Motors. Representing the DFM Management Group were Atty. Albert Arcilla, its managing director, along with the Sales Director, Ms. Leah Avante and Mr. Victor Delarmente, the Director for Dealer Development. Members of the Chua family, loyal patrons, and bank partners were also present, making the celebration a memorable occasion filled with growth and shared aspirations.

A Partnership Driving Success

This landmark achievement is the result of a dynamic partnership between Legado Motors Inc. and Dreamcar Unlimited Automotive Corp. Since Dongfeng Motors entered the Philippine market in 2023, this collaboration has been instrumental in establishing the brand as a formidable player nationwide. Legado Motors serves as the distributor, while Dreamcar Unlimited acts as a co-distributor and dealership partner, united in the mission to position Dongfeng as a trusted leader in the Philippine automotive sector.

The Tarlac flagship showroom is not only a hub for sales but also a testament to Dongfeng’s enduring promise to bring reliable, innovative, and high-quality vehicles closer to more Filipino families.

For more information about Dongfeng’s offerings and to experience the Dongfeng cars firsthand, visit the new flagship dealership in Tarlac or check out Dongfeng’s official website.

Experience the best of Dongfeng Motors at the new Tarlac City flagship showroom, now open to serve you!