Fashion trends from the late 90s to early 2000s are making a powerful resurgence, bringing iconic pieces back into the spotlight. Leading this revival is PUMA’s Speedcat, a staple shoe from the late 90s.
The timeless sneaker is capturing attention again with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.
The PUMA Speedcat, originally designed to embody the spirit of motorsport, has long been celebrated as an icon of speed and agility. Its silhouette and distinctive low-profile captures the essence of racing, making it an instant favorite in the 90s. It became a symbol of the era’s vibrant, adventurous spirit, resonating with trendsetters and fashion enthusiasts who valued both functionality and flair.
This year, the PUMA Speedcat has undergone a stylish revamp, enhancing its comfort and design. The updated version seamlessly integrates modern touches with its classical appeal, meeting today’s standards of functionality and aesthetics.
Leading the relaunch campaign is Korean K-Pop idol Rosé, who brings the timeless shoe back to the forefront of fashion, giving a masterclass on making retro styles relevant and fresh for the new generation.
Rosé’s influence on the fashion scene is undeniable. As one-fourth of renowned K-Pop group BLACKPINK, she has mesmerized audiences worldwide with her distinctive style and presence. Beyond her music career, Rosé has been established as an icon in fashion, admired by many for her elegant yet edgy style. She has graced the covers of major fashion magazines and worked with a number of fashion brands.
Her unique ability to reinterpret classic pieces for today’s audience is what cemented her as the perfect ambassador for the PUMA Speedcat relaunch. In the campaign, shot in Seoul, South Korea, Rosé doesn’t just wear the legendary sneakers — she embodies its spirit, seamlessly blending the shoe’s retro charm with her dynamic style. The campaign features striking visuals of Rosé sporting the revamped PUMA Speedcat in its iconic red colorway, paired with a chic and casual ensemble. This look gives a nod to the PUMA Speedcat’s versatile appeal.
With Rosé at the helm, the PUMA Speedcat is poised to become one of the year’s most sought-after sneakers. The classic appeal and contemporary flair of the PUMA Speedcat have captured the attention of fashion aficionados and sneakerheads alike. Given the rising demand, it’s expected that these iconic sneakers won’t stay on shelves for long.
Excited to get your hands on this timeless icon? Restocks of the PUMA Speedcat will drop on September 26. Sign-up HERE for updates on the restock. To see more of Rosé’s campaign and to stay updated on future releases, make sure to follow PUMA Philippines on Instagram.
Photos from PUMA Philippines
