K-Pop icon SEVENTEEN is back with a bang as they mark their ninth anniversary with the drop of their highly anticipated album, “[17 IS RIGHT HERE]”.
To celebrate this milestone release and honor their fans’ unwavering dedication over the years, SEVENTEEN has teamed up with Spotify – the world’s most popular audio streaming subscription service, to let listeners in on the fun with an exclusive array of bonus content.
Having touched the hearts and lives of CARATs (SEVENTEEN fans) from across the globe, the group’s streaming numbers have soared since joining Spotify in 2016, tracking an average year-on-year growth of over 95%. Today, the group’s top markets on Spotify span the US, Japan, Indonesia, the Philippines, Malaysia, India, Canada, Taiwan, Singapore and Mexico – a testament to the power of their music in transcending regional boundaries, languages and cultures.
SEVENTEEN, TO THE WORLD
To kick off the celebrations, Spotify has unveiled a mesmerizing CGI video symbolic of the global album rollout on its platform. Premiered on @SpotifyKpop on X, the video follows the journey of a larger-than-life “[17 IS RIGHT HERE]” vinyl through majestic landscapes and into the city.
As the vinyl traverses its path, it encounters a building that transforms into a colossal record wall, adorned with SEVENTEEN’s illustrious discography spanning nine years. The display, stacked with the group’s albums, serves as a visual tribute to the group’s artistic legacy enjoyed by millions of CARATs around the world. Watch the full video here.
For more of SEVENTEEN, Spotify is also rolling out exclusive bonus content on its K-Pop ON! YouTube and video podcast channels to bring fans closer to S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO.
Tune in on the 3rd and 10th of May to join SEVENTEEN’s ZIP Party, and watch as the members take on the Tambourine Quiz and other challenges to share their personal song recommendations from their discography. On the 12th of May, watch the boys take on an interview with a twist in a game of Spot the Liar. Spotify will also take listeners behind the scenes of SEVENTEEN’s K-Pop ON! shoot on the 14th of May.
“We’ve always appreciated Spotify’s support for our music and in deepening our connections with CARATs around the world,” said SEVENTEEN. “We’ve worked hard on “[17 IS RIGHT HERE]”, and with Spotify to bring our fans into the celebrations of our release and 9-year journey alongside them, we hope they’ll enjoy what we’ve prepared.”
Loving SEVENTEEN and “[17 IS RIGHT HERE]”? Open the Spotify app to find out if you’re a top SEVENTEEN listener, as an exclusive digital sharecard awaits the top streamers to flex their fandom. Tune into the This is SEVENTEEN playlist to discover more from the group’s discography.
