Of gleaming cars and full-bodied coffee: Mitsubishi Motors Philippines showcases caffeinated display at MIAS 2023

Shiny new cars and statuesque models are a staple at car shows. What does a well-known car brand do to switch things up a bit?

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Free coffee, of course! But not just any ordinary coffee–a growing number of Filipino coffee lovers are gravitating towards the so-called third wave. Which is why Mitsubishi Motor Philippines brewed up a special exhibit as it parked an L300 configured as a fully functional coffee truck right smack in the middle of its corporate booth.

And did it work! Car and coffee lovers alike flocked to the Mitsubishi booth to gawk at the shiny new cars and to line up for a highly aromatic espresso or Americano.      

Of course, MMPC had much more than potent brews on hand. Even more potent and stimulating were the Mitsubishi vehicles that highlighted the brand’s future as it takes pride in its legacy.

Showcased at the MMPC booth are its heritage cars, the iconic Pajero and the crowd favorite Lancer, the Strada AXCR, the Montero Sport fitted with outdoor accessories, the limited Xpander Cross 60^th anniversary edition and the aforementioned L300 mobile café.

President and CEO Takeshi Hara, proudly shared MMPC’s accomplishments during his speech: “We recently hit more than 7,109 monthly retail sales, a record high for the company. We are humbled by your loyalty and support for our cars, and we thank you for helping us build such a strong foundation for our brand. We are also excited to share that since Mitsubishi started, it has sold more than 1.2 Million units and 800,000 of those were locally built here. Assembled by Filipinos for the Filipinos. MMPC is proud of what we, together with you–our customers, our employees and dealer partners, have accomplished so far. And we’re just getting started!”

As part of MMPC’s 60^th anniversary celebration, MMPC announced the introduction of the Xpander Cross 60^th Anniversary Edition. This special edition variant aims to promote the outdoor life experience. Exterior accessories highlight its rugged and tough exterior styling. The Xpander Cross 60^th Anniversary Edition on display was complemented by genuine Mitsubishi outdoor goods for an enhanced outdoor activity experience.

“We will continue to live by our brand statement — Mitsubishi is committed to offer a wonderful car life experience to Filipino customers through continuous pursuit of innovation, to ignite the passion of all the Filipino,” Hara added, underscoring MMPC’s focus on making life better for all its customers.

“We welcome innovation as we embrace heritage, keeping our promise of making life better for Filipinos while working towards our plans of innovating transportation,” he concluded.

MMPC supported local musical show Huling El Bimbo, which will also showcase the iconic Lancer during its run There was also big news for the Mitsubishi fans: MMPC President and CEO Hara announced that the Mitsubishi EXPO will be happening within the year.