Toyota Motor Philippines recognizes top-performing dealers at annual dealer conference

PHOTO: President’s Award of Excellence – Medium Business Division (L-R) Mr. Masando Hashimoto Senior Vice President, TMP; Mr. Atsuhiro Okamoto  President, TMP; Mr. Don Juan Miguel Oben President, Toyota Marilao Bulacan; Ms. Gina Loo General Manager, Toyota Marilao Bulacan; Atty. Reginaldo Oben Chairman, Toyota  Marilao Bulacan; Mr. Alfred Ty Chairman, TMP; Dr. David Go Vice Chairman, TMP; Mr. Jose Atienza, Senior Vice President, TMP

Toyota Motor Philippines (TMP) recently held its annual Dealer Conference for its nationwide dealership network, culminated by an awarding ceremony to recognize the top mobility company’s top-performing dealers and dealer team members for 2022.

During the awarding rites, TMP highlighted the dealership network’s multiple feats, starting with Toyota’s achievement of 21st Consecutive Triple Crown for being number 1 in passenger car sales, commercial vehicle sales and over-all sales. Team Toyota Philippines also recorded a historic 50% automotive industry market share, a first for the brand since TMP started operations in the country more than three decades ago.

“When it mattered the most, we came together as one team with one aim: to stand strong with each other so we could, most importantly, stand strong for our customers. As result, we were awarded with their trust and by their smiles,”  TMP Chairman Alfed Ty said in his congratulatory message to the dealers. “As we celebrate our 35th year in the Philippines armed with the time-honored values of our shareholders, Toyota is more dedicated to doing what we do best—to continue producing happiness.”

Leading the list of awardees are the following dealerships that have received the major awards for the year:

President’s Award of Excellence

a. Large Business Division – Toyota Pasig

b. Medium Business Division – Toyota Marilao, Bulacan, Inc.

c. Small Business Division – Toyota Tarlac City

President’s Customer Satisfaction Cup of Excellence

a. Toyota Batangas City, Inc.

b. Toyota Nueva Ecija, Inc.

c. Toyota Mandaue North, Cebu

President’s Value Chain Award of Excellence

a. Toyota Balintawak, Inc.

TMP also honored the recipients of the Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence for Departmental Performance, and other Special Awards.

TMP President Atsuhiro Okamoto also took the stage to thank and congratulate Team Toyota Philippines, not just for its outstanding sales performance, but also for its commitment to provide the best possible service and customer experience as the industry shifts to the better normal.

“2023 promises to be an even more amazing year,” said Okamoto. “I am confident that with the strongest product line-up in the country, the strongest dealers and, most importantly, the strongest team members and Toyota professionals ever, we will strive to be the best friend of every Filipino. Their trust is the strongest foundation for our future.”