70% of Filipino Travelers Can’t Get Enough of Their Favorite Spot: Agoda Survey Reveals

It turns out that one trip to Japan just isn’t enough for most of us.

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Agoda’s latest Return Visitor Ranking reveals that 70% of Filipino travelers return to their favorite destinations.

The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, Thailand, and South Korea are leading the pack as the ultimate hotspots for returning visitors, followed by Taiwan and Hong Kong. 

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines 54% cited adventure as the main purpose for their upcoming trip. 44% are traveling for food, while 25% declared celebrations to be their main travel purpose. 

55% of travelers have visited their favorite destination between 1 to 3 times in the past decade, making up the largest chunk of repeat visitors. 10% of travelers have even visited their favorite destination ten times or more. 

Mike Hwang, Country Director for the Philippines at Agoda shared, “Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that for Filipino travelers, Japan, Thailand, and South Korea are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it’s the first or the tenth.”

When asked what makes Japan, Thailand, and South Korea so irresistible, half of Filipino respondents chose “Ease of Travel” at 50% as the primary reason. “Local Cuisine” at 47% was a close second, followed by “Convenient location” at 34%, “Safety and Cleanliness” at 33%, and “Previous Positive Experience” at 30% to round out the top five.

Looking at the survey data from an Asia-wide perspective, Japan, Thailand, and Vietnam are the destinations that Asian travelers can’t get enough of, respectively 44% of Asian travelers listed “Ease of Travel” as the main reason for going back to their favorite destination. 

Interestingly, this aligns with the preferences of Filipino travelers, who also prioritize ease of travel and local cuisine. 

Agoda offers travelers great deals on a wide range of accommodations, flights, and activities for everyone looking to revisit their favorite destinations. Whether it’s the first visit or the tenth, Agoda’s easy-to-use features helps travelers plan and book the next adventure with ease.