5 things an online store needs to keep customers coming back

From an attractive brand aesthetic to an easy purchase journey, GoDaddy shares how you can get repeat customers for your online store

More people have come to rely on online stores for their needs—from food and essentials to home improvement. While the shift of customers to online has made starting up a business more appealing to entrepreneurial Filipinos, ensuring sustainability and growth is another matter to consider.

“Entrepreneurs acknowledge their need to quickly learn to navigate the digital space to ensure their business can survive and thrive. With more businesses going online, having a strong online presence, and building relationships with customers are critical for gaining support. Having your suki doesn’t only mean repeat business, but also people who vouch for your products and services with their friends and family,” said Norman Barrientos, GoDaddy Director of Marketing for Southeast Asia.

Looking to create more suki for your business? As part of its commitment to empower everyday entrepreneurs, GoDaddy shares five things you need to help keep your customers coming back.

Strong Brand Aesthetic

“Entrepreneurs tend to think brand design and aesthetic are only for big businesses, but in today’s online market space, it’s important to create a lasting impact on your customers from the first time they click on your business website,” said Barrientos.

Having your own e-commerce website easily showcases your products and services and enables customers to place their orders from one place. Thinking about designing this well may be a bit intimidating at first, but it need not be.

GoDaddy E-Store packages include a collection of beautiful, fully customizable templates you can choose from to suit your brand and products. Once you’ve decided on your website’s look, you can easily cascade its general design elements across all your business assets, from your social media pages to your business correspondences, to help ensure you have a strong, recognizable brand design that customers will find attractive and memorable.

Regular Relevant Content

As businesses shift to selling online, the digital market space can be quite crowded. You need to make your business stay on your customers’ top of mind as they browse through the internet, with many brands working to get the attention of potential buyers.

You can do that by continuously creating content that is considered as novel, useful and engaging. Having novel or new content on your website and social media channels can help to maintain brand recall. While useful content that educates and informs people shows your brand’s relevance; and engaging content helps cultivate a strong relationship with your customers.

With a GoDaddy-powered website, you can easily implement and amplify relevant content across different channels, along with its social media integration feature and e-mail marketing tools to help you stay connected with your customers.

Fast and Easy Transaction Process

Convenience and ease are keys for a positive shopping online experience. If your online store is able to provide a convenient and hassle-free purchasing journey, you’re likely to get more repeat customers. This requires a website that makes it easy for customers to view all their product options, immediately choose and add all they need to their cart, and then check out with their preferred shipping method and mode of payment within minutes. 

Great Customer Service

Customers’ patience for getting a response to their request for say, a product replacement or feedback on their queries about package customization has its limits. Showing that you care about their questions and concerns and providing quick, reliable customer assistance can build trust and relationships with customers. This can further lead to business patronage and recommendations.

Website Security Protection

When making online transactions, customers want to know that the business is concerned around the safety of their personal information. GoDaddy E-Store plans include a Secure Socket Layer (SSL) Certificate which ensures that personal information like passwords and credit card details, are protected as the information passing to and from your website is now encrypted. This way, your data is further safeguarded while being transmitted. Having this layer of protection helps to give customers increased confidence to continue doing business with you.

All of these elements contribute to providing your suki with a pleasant online shopping experience that can help customers keep coming back to your business. With GoDaddy, your one-stop shop for online business solutions, you can build a strong online presence while nurturing customer relationships.

GoDaddy has all the digital tools to help you grow your online store from choosing and registering a domain name, to connecting with customers through e-mail and social media with GoDaddy’s Digital Marketing Suite, and even creating your own e-commerce website with GoDaddy E-Store. Find out more about GoDaddy’s products and services at ph.GoDaddy.com.