ASUS announces ZenFone C

ASUS has announced ZenFone C, a compact, stylish and high-value smartphone for today’s savvy and socially-connected consumers, with a vivid 4.5-inch display and a feature-rich 5MP PixelMaster main camera with industry-leading low-light performance. The newest member of the original ZenFone generation keeps the fun rolling with a high-capacity battery that provides almost 30 hours of 3G talk time and over 10 days on standby.

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ZenFone C packs a powerful 1.2GHz Intel® Atom™ Z2520 processor for superior everyday performance, and includes intelligent dual SIM, dual-active technology that lets users both deal with and switch seamlessly between business and personal needs.

This lightweight marvel also has exclusive ASUS SonicMaster audio technology, controlled by the intuitive ASUS AudioWizard with ICEpower® technology for mobile-audio experiences that sound great in any surroundings.

Quad-thread power: High-speed processor and ultra-responsive display

ZenFone C’s 1.2GHz Intel Atom Z2520 processor is a multi-core powerhouse with quad-thread Hyper-Threading Technology. Supported by 1GB of fast RAM, ZenFone C’s 854 x 480-pixel (FWVGA) display responds to touch in a mere 70ms, even when multitasking — so the user is never kept waiting

High-quality LED-backlight technology ensures that everything on the display is bright and clear, with vivid color reproduction. The screen’s 4.5-inch diagonal keeps ZenFone C practically compact, along with an ergonomic design that tapers to just 6.2mm at the thinnest edge.

PixelMaster camera: See what others can’t see

ZenFone C is equipped for superb everyday photography and fun selfies, with two built-in cameras. The main PixelMaster camera has a 5MP, f/2.0 lens to capture stunning photos. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash — something not previously possible with a 5MP camera.

The ZenFone C’s PixelMaster main camera also has Backlight (HDR) mode to let users capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. By using pixel-enhancing technology to increase contrast by up to 400%, Backlight (HDR) mode ensures that foreground subjects stand out clearly and are free of shadows.

ZenFone C’s ZenUI Camera app also includes loads of powerful features to help users capture the very best photographs and selfies, including Time Rewind that snaps even before the shutter button is pressed and Depth of Field to create stunning miniature-world effects.

Large battery: Extreme stamina that just keeps going

ZenFone C has a high-capacity battery that offers seriously-extended use. The 2100mAh cell has sufficient juice to power ZenFone C for up to 29.8 hours of 3G talk time and up to 260 hours of standby — or over 10 days of service between charges.

This powerful lithium-ion battery is also easily removed, enabling ZenFone C users to pack as much backup power as they need.

SonicMaster audio: Exclusive technology for high-quality mobile sound

ZenFone C benefits from ASUS-exclusive SonicMaster technology for exceptional mobile-audio experiences. An ingenuous amplifier design enables ZenFone C to deliver an output voltage that’s up to 25% greater than competing smartphones. The included ASUS AudioWizard app with ICEpower technology helps the users to shape the sound for every environment and situation. The result is rich, powerful and dynamic audio output that delivers louder, distortion-free sound for both work and play, from speakerphone calls and voiced map directions to music and movies.

Availability & Pricing

ZenFone C (ZC451CG) will be available next week in all authorized re-sellers nationwide for only P4,595