Realme recently announced its expansion into Southeast Asia. Founded as a sub-brand of OPPO in May 2018, Realme is now an independent brand targeted at global youth to deliver affordable technology equipped with the latest features.
With this in mind, Realme launched of its first smartphone—the Realme1. Immediately after its launch in India at the same time, the Realme1 was sold out two minutes after it was made available, making it onto the Amazon ‘Best Seller’ list. 400,000 units of the Realme1 were also sold just two months after the launch.
During the launch of the Realme2, Realme’s latest series, a total of 200,000 units were sold in under 5 minutes. Inspired by the brand’s ‘Power Meets Style’ product philosophy to take it ‘A Notch Above’, the Realme2 was built based on research and interactions with customers.
“As Realme is targeting the global market, we aspire to inject fresh momentum into the global smartphone industry.” said Sky Li, founder and global CEO of Realme.