As the 2018 FIFA World Cup Russia came to a close, Vivo joined the music performance of the official song to commemorate the occasion with football fans. The fans at the stadium caught the performance of “Live it Up” by Nicky Jam featuring Will Smith and Era Istrefi on the giant screens, through a frame branded with Vivo NEX—the brand’s newest flagship phone that was launched at the FIFA World Cup itself.
The segment was part of Vivo Super Time project, which consisted of music-themed activities like the Vivo DJ show and Vivo Swag that aimed to unite both football and music fans around the world for the 2018 FIFA World Cup Russia.
As part of the My Time, My FIFA World Cup campaign, there was also Vivo’s Super Fan Photographer program, which provided a 56-strong contingent of football fans, celebrities, social media influencers, media partners, and consumers from all around the world with pitch-side access to capture exclusive content such as the pre-match warm ups—and share them with the world.
“This has been an exceptional FIFA World Cup,” said Michael Chang, Vivo’s brand director for international business. “From the action on the pitch, to the success of being a part of the Official Song performance before the Finals, and Vivo Super Fan photographer program, we’re honored to have been able to celebrate the culture of the FIFA World Cup, and bring the beautiful game closer to fans not just in Russia, but around the world.”
Vivo also launched the FIFA World Cup 2018 limited edition Vivo V9 Blue—designed to capture the spirit of the FIFA World Cup. Following the launch of the limited edition Vivo V9 Blue, and during the tournament, Vivo followed up with the Vivo NEX—the “next” era smartphone that allows consumers to experience the future and innovations beyond the imagination with its bezel-less display, on-screen fingerprint sensor, Screen SoundCasting Technology, and elevating pop-up selfie camera.
As part of its cooperation with FIFA, Vivo will sponsor the 2022 FIFA World Cup in Qatar.