ASUS Philippines recently celebrated their 10th anniversary and opening of their 100th store in the country, highlighting the latest products the company offers across its many segments. This is all in line with the brand’s aim to be expansive and more accessible to Filipino consumers.

Zenfone 5 Series

With its purpose of championing mobile photography anew, the 2018 Zenfone 5 series pays homage to the first generation Zenfone 5. This commitment to revolutionizing mobile photography is most obvious in the latest Artificial Intelligence (AI) camera technology found in the Zenfone 5Z and ZenFone 5, and the world’s first true-quad camera smartphone that is the Zenfone 5Q.

The ZenFone 5Z and ZenFone 5 possess intelligent dual-camera systems that are capable of adapting and learning, which then lead to excellently captured photos. Both models enable users to enhance their creativity and focus more on the subject rather than the camera. This is done through the latest flagship Sony IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features—including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification.

ASUS AI Boost, which optimizes performance for games and other demanding tasks is available on both ZenFone 5 and ZenFone 5Z.

Meanwhile, the ZenFone 5Q’s high-resolution main camera—20-megapixel Sony at the front, 16-megapixel at the rear—and a secondary 120° wide-angle camera at both front and rear remove limits when it comes to photographic creativity. Its 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultra-slim bezel, making it pocket-friendly and as compact as a standard-aspect-ratio 5.5-inch phone.

The ZenFone 5Q is powered by the Snapdragon 630 Mobile Platform, making it a culmination of incredible performance, optimized power efficiency, and a 3300mAh battery with advanced security and convenience features—including NFC, triple-slot SIM/microSD card holder, rapid face unlock, and fingerprint recognition.

The ASUS X407 and X507

People in search for a notebook that has great performance, portability, premium design, and affordability are in for a treat with the new ASUS X407 and X507 laptops.

Powered by the latest Generation Intel Core i3 processor with 1TB HHD and NVIDIA GeForce MX110 discrete graphics, the X407 and X507 have super thin NanoEdge displays with a slim bezel that then generate an immersive viewing experience for the users. Both models have a fingerprint sensor for quick and easy logins with Windows Hello. Don’t be fooled by their large displays though, because X507 is extremely portable with an overall weight of just 1.68kg, and X407 weighs only 1.42kg.

Designed for daily computing and entertainment, both X407 and X507 support new Windows features like Cortana with voice recognition, which allows the user to wake the device from sleep mode by simply saying “Hey Cortana.” Maximum convenience and compatibility are upheld as X507 includes a USB 3.1 Gen 1 Type-A port, two USB 2.0 ports, an HDMI port and a microSD card reader, as well as 2×2 802.11ac Wi-Fi and Bluetooth 4.2, despite coming in an ultrathin form factor.

Both models require only 49 minutes to charge a near-flat battery to 60%, as the ASUS SuperBattery technology maintains a battery lifespan that is 3X-longer than traditional laptop batteries.

ASUS AiMesh Whole-Home Wi-Fi Routers

The AiMesh is a solutions-based Wi-Fi router in which users can create a completely flexible whole-home Wi-Fi system that specifically caters to their needs, while still being able to enjoy all functions of each individual ASUS router, like extreme Wi-Fi performance and exclusive advanced working features.

It also offers convenient central management and control via either the ASUS Router mobile app or the ASUSWRT web interface. An easy and completely free firmware update is the only requirement for activating AiMesh on a compatible ASUS router. This is so users can mix and match models that are in line with their budgetary needs and/or situation and make good use of their old router when they upgrade.

The ROG Strix GL503 and 703

Powered by the newest Intel Core i7 processor and Windows 10, all-around performers 15-inch ROG Strix GL503 and 17-inch ROG Strix GL703 equip the gamer to control the competition. They both offer up to 32GB of fast DDR4 2400MHz memory and include a VR-ready GeForce GTX 1060 GPU that offers smooth and fuss-free gameplay for unique and quality virtual-reality experiences.

Users are also given the freedom to customize the backlighting to their gaming style or mood using the Aura RGB illumination technology. In-game convenience and speedy control are also assured with the newly designed four hot keys such as mute, volume up/down, and ROG Gaming Center buttons—full control is at the user’s fingertips.

Inputs are also tracked with utmost precision through a highlighted WASD key group and anti-ghosting technology with n-key rollover. Typing accuracy is also ensure with the 0.25mm-deep keycap curve.

Clearer, louder, and more enjoyable audio in both the Strix GL503 and GL703 is delivered through the ROG Sonic Studio software that generated in-game noise cancellation and voice-volume stabilization technology. Through the Sonic Radar, gamers are also able detect opponents through an onscreen overlay that shows the relative position of gunshots, footsteps and other in-game sound effects.

ROG Strix XG32VQ and XG35VQ

An immersive and comfortable viewing experience are just some of the promises of the two impressive curved gaming monitors, the ROG Strix XG32VQ and ROG Strix XG35VQ.

To set them apart, the 32-inch ROG Strix XG32VQ is versatile curved monitor that is the perfect balance between smooth gaming and brilliant image quality, whereas the 35-inch ROG Strix XG35VQ is the largest curved monitor in the ROG family and promises unparalleled viewing immersion.

Adaptive-Sync (FreeSync) is adapted by both models, delivering an extremely fluid gameplay. Also, the ASUS Aura Sync lighting makes way for a seamless synchronization with other Aura-enabled components and peripherals.

ASUS Philippines opened their 100th store on April 15 at the newly opened Ayala Mall Feliz. The brand’s 100 stores consist of ZenFone Kiosk Shops (52), ASUS Concept Shops (20), ZenFone Concept Shops (15), ROG Shops (4), ASUS owned online shops (4), ZenFone eLounge (3) and ASUS eLounge Shops (2).

About The Author

Nadine Dizon
Editorial Assistant

Nadine is always fascinated about pop culture, especially if it's about her favorite Marvel, Star Wars, and Disney characters (technically they're all Disney now). She also enjoys reading female-centric novels , that is when she's not in bookstores hoarding them.