Shopee boasts that it’s the leading e-commerce platform in Southeast Asia and Taiwan so it’s no wonder they tapped the country’s “Ultimate It Girl,” Anne Curtis, to be their first brand ambassador.

“[Anne Curtis]’ friendly, fun, and sociable personality best represents Shopee’s brand positioning as the leading online shopping platform, especially among millennials,” said Terrence Pang, chief operating officer of Shopee.

Fans of the multitalented Fil-Aussie are also in for a treat with the upcoming “Anne’s Top Picks” collections and giveaways of Shopee merchandise signed by Curtis herself.

The actress-turned-entrepreneur also just launched the brand she co-owns, BLK Cosmetics on Shopee. The makeup products are now available via the BLK Cosmetics Official Shop on Shopee Mall. The official online store promises 100% authenticity guarantee, seven days return, cash on delivery, and free shipping nationwide. To celebrate the launch, limited edition BLK Cosmetics mirrors signed by Curtis will be given away to the first 100 customers who will spend a minimum of P1,000 on her shop.

Together with the announcement of their new muse, Shopee also launched the biggest mid-year online sale in the Philippines called 5.5 Shopee Super Sale. Non-stop exciting deals from April 13 to May 5 await users, and, more importantly, there will be a mega 24-hour shopping fiesta on the last day. Massive promotions including P55 deals, daily in-app vouchers and surprises, and discounts that are up to 90% off across a wide range of categories are what’s in store for the eager buyers.

About The Author

Nadine Dizon
Editorial Assistant

Nadine is always fascinated about pop culture, especially if it's about her favorite Marvel, Star Wars, and Disney characters (technically they're all Disney now). She also enjoys reading female-centric novels , that is when she's not in bookstores hoarding them.