TAG Heuer is very proud to celebrate Daniel Ricciardo’s victory at the Chinese Grand Prix this weekend. A brilliant team strategic call and a series of precise and potent passing moves handed Ricciardo a stunning victory at the Chinese Grand Prix ahead of Mercedes’ Valtteri Bottas and Ferrari’s Kimi Räikkönen. Max Verstappen, meanwhile, took fifth place after a collision with Sebastian Vettel scuppered the Dutchman’s chances of victory.

As the official timekeeper, official watch, and team performance partner of Aston Martin Red Bull Racing, the brand’s iconic shield is featured on the driver’s helmets, gloves, team uniform, and race suits, and, of course, the 2018 car is fittingly named the Aston Martin Red Bull Racing-TAG Heuer RB14. It was the team’s atypical approach to sport, performance, and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand’s marketing strategy.

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Second Opinion

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