Netflix is looking to get more mobile users to consume media on its platform with a feature its introducing next month. The streaming service announced it will use short Snapchat-like vertical videos on mobile to show users teasers of the shows and movies on its platform. It’s similar to video previews for TV users, which the service launched back in 2016.
It’ll be 30 second video clips and you can swipe right or left to see other trailers, press play to watch the show or movie, or add the title to your Netflix list. The show or movie itself will play in standard horizontal format as that is better for extended viewing. Like everything else on the service, the recommendations will be personalized to you. The feature is coming first to iOS and will be landing on Android “in the coming months.”