Nissan celebrated its achievements in 2017 and presented new and exciting models and groundbreaking innovations for 2018 in its yearly thanksgiving celebration. Themed “Change the Game,” the event solidified the brand as a main player in the competitive and ever-changing motoring industry.
“2017 was a record-breaking year for Nissan,” shared Ramesh Narasimhan, Nissan Philippines, Inc. president and managing director. “Not only were we able to launch new models in competitive segments, but we were also able to expand our foothold across the country and achieve our largest sales record of 25,000 vehicles growing by 48% versus the previous year. These inspire us to set the bar higher and change the game this 2018, starting with new vehicles that will surely shake up the industry.”
“On top of the efforts of our hardworking team at Nissan, our friends from media have been integral part in our success last year. They are our co-writers in the Nissan success story,” said Ramesh. “We hope that this Thanksgiving celebration and launch event can inspire everyone to change their game for the better and aim for bigger goals this 2018.”
To prove that they are gunning for greater heights this year, Nissan launched four new and improved Nissan vehicles in one night: the Nissan Urvan Premium S, developed in collaboration with dealer partners, comes equipped with a Dealer Option luxury kit including four captain seats with leather appointments, overhead compartments, and entertainment system. The new Urvan Premium S will surely provide driving and riding comfort for families; Nissan Juke N Style, now on its third installment, possesses an eye-catching and trendy red and white color combination reminiscent of the iconic NISMO colors to make it stand out even more; Nissan Patrol Royale 7 A/T, reinforcing its title as the King of the Off-Road with its upgraded engine producing an impressive 400ps power and 560Nm of torque, coupled with a new 7-speed automatic transmission. And finally, another exciting and refreshed model that Nissan will be announcing soon.
After unveiling four nameplates, Nissan surprised everyone with the Philippine debut of the NISMO brand starting with GT-R NISMO, the pinnacle of high-performance in the NISMO lineup. NISMO is Nissan’s legendary motorsport and performance group which was established in 1984 that promises to redefine the pleasure of driving a Nissan car, and mixing it with a perfect balance of motorsport innovations, power, and excitement in every drive.
Hiroshi Tamura, GTR chief product specialist, graced the evening with his explanation of the GTR NISMO philosophy, motorsport-inspired features, starting with body construction, carefully handcrafted light-weight materials, and its powerful engine and performance enhancements, engineered to give an exhilarating experience on the road and on the track.
“Nissan is excited to let the Philippine market experience the result of NISMO’s longstanding expertise in motorsports and ultra-high performance cars. We are starting with the GT-R NISMO and customers can surely expect other nameplates under the Nismo lineup in the future.” Narasimhan closed.