Conceived in 1994, DC has since grown into a leading global brand rooted in skateboarding and the action sports lifestyle. Upon arriving in the Philippines over eight years ago, DC not only introduced a unique and innovative approach to skateboarding and lifestyle footwear but also brought along with it a larger-than-life ethos that ultimately encourages individuals to challenge the ordinary.
A firm believer that action speaks louder than words, DC, beyond constantly delivering the most innovative action sports products, is also known for setting up the most incredible stunts that truly “Defy Convention.” But it wasn’t until recently that it boldly went where no brand has gone.
On June 21, 2017, DC celebrated Go Skateboarding Day by making history. It broke the record for the world’s largest skateboarding parade with the official count of 1,108 and an unofficial count of 2,800 participants. Officially approved last October 13, 2017 by Guinness World Record, DC surpassed the 498-record set by the LA-based Venice High School Alumni Association Centennial Celebration Committee in 2011.
Along with thousands of skateboarders, a giant skateboard float dominated the streets from Quirino Grandstand in Manila all the way to Circuit Makati. Following the skate parade, a skateboarding competition hosted by DC was held at the Mountain Dew Skate Park.
The categories for the Core Competition included the first-ever DC invitational, Highest Ollie, Longest Gap, Best Grind, and Skate Submit, a contest which recognized the skater with the best trick video.
Another highlight of the event was the skate demo and free skate session with DC Pro Skateboarders who flew in especially for the historical gathering. Among the DC Pro skaters who joined in on the action were Cyril Jackson, Chase Webb, and Alex Lawton.
Over P50,000 worth of cash were given to the winners of the DC Invitational category and P100,000 worth of DC products and gift certificates for other winners. The event was hosted by Bea Benedicto and veteran skate personality Norwin Caluya.