Fresh off the launch of its Online Revolution, e-commerce marketplace Lazada posts a record breaker for its Single’s Day opening weekend. The event generated US$ 123 million of gross merchandise value (GMV), representing 171% year-over-year growth.
With over 6.5 million items ordered, across Southeast Asia, Lazada proved that the region has the purchasing power and connectivity to take e-commerce mainstream. This is proved by the broad scope of purchased items, from traditionally popular mobile phones, to diapers and women’s accessories. Over 70% of orders were placed from mobile devices, showing that shopping at Lazada is fast becoming a personal habit for millions across ASEAN.
Lazada Group’s Chief Executive Officer Maximilian Bittner said: “We aim to provide Southeast Asia’s rapidly growing middle-class the access to a wide range of products with deals and discounts that were previously available only abroad or in the capital cities. We continue to work tirelessly with our brand partners, as well as local and international merchants, to provide consumers with the same shopping opportunities, no matter where they are based. With brand and cross border sales volumes 3-4x of last year, I firmly believe that our differentiated value proposition of providing unique and accessible assortment continues to set us apart in the eyes of the region’s consumers.”
Lazada in the Philippines
As for the Filipino market, Lazada Philippines recorded hundreds of thousands of items which translated to over Php550-million pesos in savings.
Millennials, who are known to demand higher value, saw the highest participation in the Online Revolution Sale. More than half of Lazada customers were aged 32 years old below. Top selling items include coffee, digital goods, makeup and mobile accessories – essentials in every millennial’s daily survival kit.
Conversely, there were almost the same number of diapers and tablets sold (19,000 to 20,000) on the first day of Online Revolution. The Online Revolution appealed to millennials and moms alike.
The Revolution is still on
The buying spree continues until December 12. Many surprises and massive savings up to 95% off from millions of jaw-dropping deals await customers. Watch out for December 7-12, the Grand Christmas Sale with even greater deals. More details will be announced in the coming weeks.