For decades, Asian and European motorcycles have dominated the streets of the Philippines. Now, in 2017, an American contender has entered the arena. After successful stints with other markets all around the world, American-made UM Motorcycles is entering the Philippine market, courtesy of United Motohub Philippines and the Autohub Group.

Their flagship showroom was inaugurated late October. The new dealership is located at 324 Ortigas Avenue in San Juan, directly beside the Lotus showroom.

Together with the inauguration, twelve motorcycle models were introduced as UM’s initial lineup for sale in the Philippines—Adventure 150, Adventure TT 150, DSR II 200, Hypersport 200, Nitrox 150, Renegade Commando 300, Renegade Sport 150, Renegade Sport 200, Renegade Sport S 300, Scrambler Classic 150, Scrambler S 150, and Xtreet 200X.

Throughout their global success, UM Motorcycles have touted several developments in motorcycle technology including Anti-Flat Sealant technology (to prevent punctures caused by sharp debris), LED Illumination (for better visibility), Intelligent Dashboard, Keyless Anti-Theft System, Blind Spot Mirror technology, and USB chargers.

Autohub Group president Willy Tee Ten and UM Global operations manager Nicolas Villegas promise a competitive price range for both low- to mid-budget consumers. Their motorcycles start for as low as P48,000.