iflix just announced it has acquired exclusive subscription video on demand (SVOD) rights to Star Cinema’s latest box office hit, Love You to the Stars and Back. Starting October 30th, iflix subscribers in the Philippines can stream and download the latest romantic comedy offering from Star Cinema, unscheduled and on their own terms.
Written and directed by Antoinette Jadaone, Love You to the Stars and Back follows a young woman (Julia Barretto), who forms a bond with a terminally ill young man (Joshua Garcia) while on a road trip. The critically-acclaimed film grossed P60 million just a week after its cinematic premiere in the Philippines last August, and continued to debut at select cinemas in the United States, Canada, Australia, and New Zealand in September.
Star Cinema Head for Concept Development and New Media and Star Creatives Enrico Santos said, “This is a ground-breaking level up in our partnership with iflix, but it is only the beginning! We will continue to grow our collaboration to give iflix subscribers even more amazing content in the coming months. We call this: the rise of the ‘kapamiflix!’”
iflix Philippines Head of Content, Marketing, and Operations Georgette Tengco said, “iflix’s partnership with Star Cinema is a testament to our commitment to bring the best of Filipino content to subscribers around the world. Following the tremendous success of Bloody Crayons on iflix, subscribers can now catch the recent blockbuster hit Love You to the Stars and Back on iflix, less than two months after it premiered in cinemas.”
“Localization drives iflix’s success, and we commit to continue to bring our consumers a wide variety of top content as we provide Filipinos with a new way to experience entertainment—affordable, convenient, and on demand,” she added.