Samsung has been a household brand for home entertainment in the past decade. Innovation after innovation of what used to be just a screen to watch your local news or local teleseryes on. Last May, Samsung launched its QLED TVs, which promised to deliver superior color range and image quality. Samsung didn’t stop at improving the core of its TV sets. Samsung set the standard of what the television should look like in your living room.

Samsung took the step in putting two and two together, which is art and science, and launched The Frame. This innovative new concept marries world-class art with award-winning technology. Introduced at the 50th Anniversary of the Philippine School of Interior Design, Samsung’s The Frame proved to be a culmination of art and science, which you can visit at the PSID’s grandest exhibit to date, G.O.L.D.: Glamorous, Opulent and Luxurious Designs at Uptown Mall in BGC. Select designers from the premier design school showcase their contemporary styles incorporating The Frame. The G.O.L.D. exhibit is open to the public for the whole month of October.

The Frame turns your TV into a wall chameleon that blends in with other pieces of your living room. When The Frame is powered on, it provides life-life picture quality and when not in use, it becomes an artwork of its own. Let me frame that for you, heh, The Frame features an Art Mode, which displays any piece from the Samsung Collection, a library of over 100 exclusive works by artists from all over the globe. If the selection isn’t enough for you, The Frame has an Art Store for unlimited access to a variety of artworks, and you can also upload your own.

The Frame is beautiful in every sense of the word. It features a brightness sensor that makes sure the artwork displayed looks stunning in any lighting situation that truly blends with your interiors. The frame bezel is also customizable with choices from white, walnut, and beige wood, complementing the rest of your room. Plus the innovative No Gap Wall Mount system positions the TV flush against the wall and the Invisible Connection Cable ensures a clutter-free setup void of any cable mess.

Exciting promos and rewards await the first customers of Samsung The Frame. Get The Frame at any Abenson, Ansons, and SM Appliance Stores from September 23 to December 31, 2017, and you’ll receive a free set of customizable frame and six months unlimited access to the Art Store. Also, for a limited period, when buying in Abenson Ascott BGC, Glorietta, Alabang, TriNoma, and Shangri-La, you’ll get a free 32-inch HDTV or 40-inch Full HD TV with The Frame.

3840 x 2160 resolution (4K UHD), HDR, Active Crystal Color, MR240 (120hz)
Art Mode, Art Store, Samsung Collection
Brightness Sensor
Motion Sensor
One Remote Control, Smart Hub, Smart View
Bluetooth, HDMI, USB, Wireless LAN Built-in

SRP: P114,999 (55”), P169,999 (65”)

About The Author

Researcher by night, average gamer by day. Struggling to find a balance between indoors and outdoors. You can find me sniping sceneries, trailing trails, or streaming games at