With all the worldwide fanfare from both media and consumers alike swirling since the start of year, anticipation for the latest generation of Zenfone models reached fever pitch once again, what with ASUS Philippines’ confirmation on the arrival of the Zenfone 4 series—which will make its long-awaited full force landing into the Philippine market very soon.

With the commitment to champion mobile photography in mind, the Zenfone brand once again ups the ante with the introduction of the Zenfone 4 series—with all models in this lineup primed to usher a whole new era of unprecedented mobile photography technology.

Leading the charge for the Zenfone 4 series is its flagship model, the Zenfone 4, which is packed with the best imaging quality and top-of-the-line components, marking it as the penultimate smartphone for photography.

Fans of the brand’s most in-demand model are also in for a big treat as the latest iteration of the industry’s widely-regarded smartphone “battery king”, the Zenfone 4 Max, now packs an additional punch with its one-two combo of incredible dual rear cameras and long-lasting 5,000mAh battery life.

Maximized mobile photography

Amidst all the excitement in the coming of the Zenfone 4 series, ZenTalk, ASUS’ official community for ZenFone users all over the world, is once again holding their annual ASUS mobile photography contest, the “Zen in your EYEs – 2017 ASUS Photography Awards.” Following ZenTalk’s tradition of promoting mobile photography to its members, this year’s photography awards are sure to be bigger than ever.

In this year’s competition, ASUS smartphone and tablet users are invited to maximize their mobile photography skills in order to compete for a chance to win the next generation of ASUS ZenFones in the local championship. Further, interested participants are given the chance to cooperate with each other to beat other teams on “Photogether,” where up to fifteen (15) ZenFone Live phones are up for grabs.

In addition, the Philippines’ top 500 photo entries will be qualified to compete in the Global Championship, where they will get a chance to win up to US$2,000 in cash! Pinoy photographer and Zenfone 3 Zoom Ambassador Dail Deri is one of the judges for the Global Championship.

“2017 is truly an exciting year for the ASUS Zenfone brand! With the advent of the Zenfone 4 series, users will now have a more maximized mobile photography experience, allowing them to take the best photos possible, no matter what subject, at any distance, in any light,” shares ASUS Philippines Country Manager George Su.

“ZenFans and mobile photography enthusiasts should start counting the days for our big launch, and we’re excited to reveal even more surprises, so stay tuned,” closes Su.

Korean superstar

Recently, ASUS has revealed that international Korean superstar Gong Yoo will be the new face of the Zenfone series. Most popularly known from zombie apocalypse thriller Train to Busan, the Korean star has won awards from his many roles in Korean television.

Gong will usher in the new Zenfone series on August 17th at a “We Love Photo” event in Taiwan. The event will be broadcast live on Facebook via ASUS.