Are you considering upgrading your everyday bag but don’t know where to start looking for one that’s practical enough for the boardroom yet pretty enough for everyday use? Well, you’re in luck! 

anello, the Japanese-Italian brand known for their signature wired opening backpack, is finally in the Philippines. And the brand is changing the way Filipinos look at bags forever. Founded on the premise of improving people’s quality of life with pieces that you can use regardless of the season, anello offers a full line of fashionably chic pieces that perfectly compliment the lives of today’s multi-faceted individuals. 

“The brand is really known for coming up with no-nonsense pieces that allow you to do more things and go more places,” shares Marnie Chua, president of Crossmerchant Inc., the exclusive distributor of anello Philippines. “Essentially, it answers the need for really trendy bags that do more than just hold things for its owner—one that is both sturdy, provide convenience, and designed in such a way that it fits into most occasions.” 

(L-R) Roy Chua, Marnie Chua, Takeshi Yoshida, Ivan Yao, and Emerson Yao

The Japanese’s keen attention to details and forward-thinking fashion sense is very evident in the structured silhouettes and added functions of the bags. And the best thing about it? anello offers bags that come in all forms, sizes, colors, and materials, making sure to have something for everyone regardless of personal style.  

Making its way to the Philippines 

anello, which translates to “annual growth rings” in Italian, was founded in 2005 by Carrot Company, a world leader in the retail industry who also owns legato largo, a woman’s fashion brand, and Paquet Du Cadeu, a brand that sells fun accessories. The company started its operation back in 1998 in Osaka, Japan.  

Early in June this year, anello opened its first store in the country, located at the third floor of SM Megamall Fashion Hall. Less than three weeks after the said event, the brand went on and unveiled its impressive 100sqm flagship store at Estancia Mall in Capitol Commons. Soon after, the third branch opened in UP Town Center. Proving one and all that it has a strong fan base, even here in the Philippines, the first three branches have had an overwhelming turnout of visitors, with some traveling all the way from distant provinces just to get their hands on the brand’s fresh drops. Plans to open stores in Uptown BGC, Alabang Town Center, Robinsons Magnolia, and more are already in the works. 

(L-R) Margaux Leung, Mieko Yoshida, Rikiya Miura, Marnie Chua, Takeshi Yoshida, Kazuto Taniguchi, Takahiro Kawaguchi, and Nana Ozawa

“We already decided to venture in the Philippines to answer the continuously growing clamor for the bran here. Filipinos are one of the biggest consumers of anello bags, both in Japan and in most other countries where we are present, and for that we are most thankful. In the years to come, we aim to continue producing new items to make sure that we are always able to delight and answer the needs of our customers,” shares Takeshi Yoshida, president of the Carrot Company.