For 2017, Sony is focusing on three key points for its television segment: picture quality, design, and user experience. The representation of these ideas seem to be encapsulated in its newest flagship TV, the A1 series. It’s the Japanese company’s 4K HDR OLED TV line that comes in 65″ and 55″ models.

Sony employs what they call a “One Slate” mold that makes these TVs look like giant tablets with stands. You just see a panel from the front without any visible speaker grilles and hardly any bezels. It’s just one big yet thin slab that can display an image and make it look like you’re just displaying a painting in the middle of your living room.

Thanks to OLED tech, it allowed Sony to create a slimmer TV sets than those with LCD or plasma panels. These are also considered to have better viewing angles, color, and contrast because its pixels emit light directly. Also, since each pixel (eight million in the case of the A1 series) turns off individually, it can produce absolute blacks and an infinite contrast.

With the A1, Sony isn’t just focusing on the visual side of the TV. It’s also introducing a new technology for audio. Sony’s introducing its new Acoustic Surface tech for the A1. What this means is sound emanates from the screen itself. As described in the press release, it’s the “perfect unification of picture and sound unattainable by conventional TVs.” If you put your hand against the display, you can feel the panel vibrate. Image and sound synchronization is almost uncanny. If an object passes from left to right on the display, you’ll hear the sound move in that direction. Design-wise, this does away with unsightly speaker grilles, drawing your attention to the screen itself.

If the Sony A1 interests, the 4K HDR OLED TV will be available at Sony Centres and authorized dealers this July. The KD-55A1 (55″) model retails for P169,999, while the KD-65A1 (65″) goes for P269,999.