Founded in 1994, DC is a global brand that is ultimately rooted in skateboarding and the action sports lifestyle. Since arriving in the Philippines over eight years ago, DC went on to establish a strong following for its extensive line of premium skate and lifestyle footwear. Beyond delivering the most innovative actions sports products to its patrons, a perpetual hype and anticipation constantly surrounds the brand for its larger than life stunts that “Defy Convention.”
This season, DC is at it again in staging a phenomenal feat as it organizes a Guinness World Record breaking attempt for the largest skateboarding parade. This comes in line with the global celebration of the Go Skateboarding Day which is held every June 21. An annual holiday created by the International Association of Skateboarding to promote skateboarding around the world, DC is psyched to mark an incredible milestone for the local skateboarding scene on such an important occasion.
Push beyond the record
Back in 2011, the largest skateboarding parade was held in Los Angeles, California with 498 participants. Not one to settle for mediocrity, DC is eyeing to draw 1000 skateboarders and break the record by inviting to local skateboarders to take part in the biggest skateboarding parade in the country this June 21, 2017.
To register, skaters may do so online and on the day of the event at the Quirino Grandstand which serves as assembly point and official starting point of the event or at Circuit Makati, the end point of the parade. The first 1,000 skaters to register will get a limited-edition DC x Grind t-shirt, stickers, and other awesome merchandise along with their numbered bib.
To be strictly worn throughout the parade, the bib shall serve as one of the official proof for DC’s headcount. And at exactly 2:30pm, the skate parade will be all set to dominate the streets between Quirino Grandstand and Circuit Makati. Plus, sure to level up the game further is the addition of a giant skateboard float. Presented in partnership with Jeep, the giant skateboard will be pulled throughout the parade by one of the iconic car brand’s signature vehicles.
Skate to the limit
After the skate parade, a skateboarding competition hosted by DC, will be held at the Mountain Dew Skate Park in Circuit Makati. With registrations starting at 4:00pm, the categories for the Core Competition will include the first-ever DC invitational, Highest Ollie, Longest Gap, Best Grind, and Skate Submit, a contest which will give away an award to the skater with the best trick video.
Expected to be the biggest skate event of the year, adding another exciting edge to the event will be the arrival of DC Pro Skateboarders including Cyril Jackson, Chase Webb, and Alex Lawton—all of whom will be flying into Manila to celebrate Go Skateboarding Day with a skate demo and free skate session.
To be hosted by Bea Benedicto and veteran skate personality Norwin Caluya, over P50,000 worth of cash for the winners of the DC Invitational category as well as P100,000 worth of DC products and gift certificates for other winning participants will be up for grabs at the DC Skateboarding event.
More than just about breaking a record, DC’s Guinness Record attempt echoes its core philosophy of defying conventions as much as it is a testament of its passionate commitment to skateboarding.
This June 21, skaters from all over the Philippines are invited to take part in an extraordinary event in Philippine skateboarding history. For more information, follow us on our facebook page DC Shoes, Instagram, and hashtag #DCGSD2017.
The DC GSD 2017 event is co-presented by Mountain Dew and sponsored by Grind, Go Pro, 360 Production, Dans, and Jeep. Thanks to our official venue partners: Mountain Dew Skate Park, Circuit Makati, and the City of Makati. The official partners are the City of Manila and One Manila. This event will not also happen without our official media partners: Solar Sports, History Channel, Business Mirror, Business World, Manila Bulletin, Manila Standard, The Philippine Star, The Manila Times, 2.O Magazine, Clavel magazine, Blunt Magazine, esports.inquirer.net, theneighborhood.ph, mylifeonboard.net, and When In Manila.
DC is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall Of Asia, SM North Edsa- The Annex, Robinsons Ermita, SM Megamall, Trinoma, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu, SM Baguio, SM Tarlac, SM Batangas, SM Iloilo, SM Clark, SM Bacolod, SM Davao, SM Gensan, SM Fairview, SM Southmall, SM Lucena, Alabang Town Center. DC is also available at Res|Toe|Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby’s Mall Of Asia and Shangrila, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan’s Tower.
The brand is exclusively distributed by Primer Group of Companies, Asia’s next retail giant, and is a subsidiary brand of Quiksilver Inc.