It’s official: kilig—that rush of emotions that only a Filipino word can encapsulate—is in the Oxford English Dictionary.

And if you haven’t noticed yet, it seems the whole world is getting kilig over the Philippines. There’s a burgeoning interest in our tourist spots, our cuisine, and most especially, our world-class talents—including our animators and storytellers.

To prove a point: Filipino animators, illustrators, or writers are either praised or commissioned by people abroad—like Ronnie del Carmen who co-directed Pixar’s Inside Out, Bobby Pontillas for Wreck It Ralph, or Gini Cruz Santos for Incredibles.

And to encourage the Filipino’s innate talent to create visually-compelling stories, we need to create more opportunities to aspiring and established animators and writers to showcase their creativity.

That’s why, the world’s largest freelancing marketplace, together with Memory Crafters and Komikasi, with the support of Payoneer and Yuneoh, will be holding the first-ever Animation Jam—a pitching competition and learning event that aims to gather, involve, and encourage people, especially those in the creative industry & students, to come together and produce original Filipino animation shorts.

This event wants to spark friendly competition to discover the best animation shorts in the country—all of whose works will be made available online, freely seen by people from all over the globe, and highly marketed by the organizers. The activities will be filled with lessons imparted by various experts in the industry.


Animation Jam will also be a medium for activating the #LovePinoyAnimation campaign. Storytellers, creative directors, freelance graphic illustrators, artists, students, marketing associates, or anyone with the passion, or curiosity, for this are welcome to join!

It will be a 3-day intensive workshop, as scheduled:

Friday, May 27: 6:00 to 10:00 PM

We will have a short introduction on what will happen during the three days that we will be together, with special opening remarks from Jim Fernandez. Jim M. Fernandez is a Filipino comic book artist who popularized the fictional character, Zuma. He is best known for his works on Aztec and Aliwan Komiks. He is regarded as one of the pioneers of Philippine Comics.

We will then have the 1 minute pitches from those with stories that they would like to pitch. All of the attendees will then vote for their top 3 picks. The top pitchers will then choose members of their team.

The team will need to be comprised of at least:

  • 2 Storytellers aside from the pitcher
  • 4 Illustrators /animators
  • 2 Marketing / business people

They will group into teams and discuss about their story.

Saturday, May 28: 9:00 AM to 5:00 PM

In the morning, everyone will join a plenary session. The plenary session will be a 2.5-hour session that will discuss different topics that will help them come up and market their animation shorts. Topics will include a keynote speech from Tito Romero. Tito Romero is an animator and creative director best known for his work with Dayo: Sa Mundo ng Elementalia. We will also have a short discussion on Storytelling for Animation and the Business of Animation.

Our three distinguished speakers and judges will be the following:

Keynote: Tito Romero

Tito Romero is an animator and creative director best known for his work with Dayo: Sa Mundo ng Elementalia. He currently teaches animation at De La Salle-College of Saint Benilde.

Storytelling for Animation: Ayeen Pineda

Ayeen Pineda is the Co-Founder of Tuldok Animation Studios, Inc. She is a producer and actress, known for her works, Libingan (2007), Bad Romance (2013) and Pera-perahang lata (2009).

Business of Animation: Grace Dimaranan

She is the Managing Director, Trainer, Creative Director, Producer of Top Peg Animation & Creative Studio Inc. She is the School Director & Assessment Center Manager of TOP PEG Institute of Animation & Design. She is the producer and Creative Director of TUTUBI PATROL SERIES, the first All – Filipino Children’s animated series shown at ABC 5, which won an Anak TV Seal Award in February 2006.

After the talks, attendees can regroup, discuss, and work on their story. The mentors will be available the entire afternoon for questions that the attendees might have. The teams will have to present a rough storyboard by 3:30PM. We will close the venue at 5 pm.

Saturday, June 4 (Webinar – Check up on Status of their work)

Saturday morning – June 11 from 9:00 AM to 12:00 PM

We will have the film showing and judging of the all animation shorts. Artwork will be judged using the following criteria:

  • Uniqueness/originality – 20%
  • Professional quality (neatness and craft) – 30%
  • Aesthetic quality (design, composition, color/tones) 30%
  • Selection and application of materials – 10%
  • Complexity/level of digital technology used – 10%

Entries must be at least 30 seconds and not more than 1 minute (We will disqualify your entry if you exceed 1 minute.)

  • The story must be in line with the given theme. The theme is “Kilig”.
  • All final entries should be uploaded to the Memory Crafters YouTube channel on June 9, 12:00 noon. Entries should be submitted before the cut off to
  • The panel of judges reserves the right to disqualify any project due to poor quality, incompleteness, poor taste, inappropriateness of content, or concerns regarding copyright infringement in the original work. The judges’ decision is final and irrevocable.
  • Special prizes will be given out from our sponsors, such as a Premium membership to all the members of the winning team, etc.

Join, Komikasi and Memory Crafters for this one-of-a-kind event at the 30th Floor Ecotower building, 32nd cor. 9th Avenue, Bonifacio Global City, Taguig.

Seats are limited, so save your slot now:

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