SM puts the pleasure of shopping right into your hands with the launch of its SM Supermalls mobile app, a mall companion to help you make the most of your visit.

What makes the SM Supermalls mobile app one of a kind? It arms you with features that let you plan your shopping even before you get to the mall. A unique and central element of the app is the Feed section that highlights the latest store offerings, discounts and promos, services, as well as movies and events in over 50 SM malls nationwide. Registered users may keep track of their favorite deals by liking them, and spread the fun by sharing them with friends via Facebook and Twitter. They can also unlock exclusive offers and download coupons for their next purchase.

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The app’s fresh and vibrant design was tailored to appeal to the social media-savvy, fashion-forward millennials who like to stay a step ahead of everyone else. Inspired by FB and Instagram, its infinite scrolling Feed page ensures the uninterrupted discovery of offers updated daily, allowing SM’s new generation of shoppers to stay clued-in on all things new and hot.

With so many stores and restaurants each mall, and new ones opening regularly, the app’s navigation tools are invaluable. The Mall Directory provides a complete list of establishments in SM Malls while the Mall Map shows the exact location of all stores as well as mall facilities such as restrooms, ATMs, parking, and Global Pinoy Centers. With these tools, you can plan your shopping route based on your desired stops while discovering ones that you didn’t know about.

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Planning a movie date with loved ones and friends has never been easier with the app’s movie schedule feature that also allows you to buy tickets and reserve seats. What’s more, you can build their profile page, collect coupons for discounts and freebies, save your parking spot, and turn on the location services to never miss a deal alert.

The app can now be downloaded for free through Google Play Store and the Apple App Store.

To never miss out on what’s hot, follow SM Supermalls on Facebook, Twitter, Instagram and Viber Public Chat.