Everyone hopes to achieve something in life: explore the world, dine in the finest places, play sports and get fit, send one’s children to the best schools, open a business.
Recognizing that each individual has a unique dream, the Bank of the Philippines (BPI) recently embarked on a campaign to help people achieve their inspirations. Dubbed “Make the Best Happen,” the campaign kicked off with the launch of an animated reel encouraging the pursuit of life and lifestyle goals.
Alongside the video, BPI also introduced a microsite, www.makethebesthappen.ph, which addresses some of the areas in life where most individuals have goals. The microsite’s articles offer practical advice and tips on travel, health, parenting, shopping, dining, and planning for the future. A quick tour of the site reveals several helpful reads such as listings of secret food stops outside of Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and teaching children the habit of saving.
In a statement, Cezar P. Consing, BPI President and CEO, said the campaign is a reflection of the bank’s commitment to empower people and achieve their goals.
Making the best happen means “helping people achieve anything they would love to happen, whether it’s for leisure, education, or broadening one’s horizons,” Consing said. “We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client.”
“BPI empowers Filipinos to make the best of their life happen by providing innovative and accessible financial solutions.”
BPI, the first bank in the Philippines and in the Southeast Asian region, has a wider range of consumer, corporate, and investment banking products and services.
At the Make the Best Happen launch, BPI Senior Vice President and Head for Strategic Corporate and Planning Division Ma. Corazon S. Remo welcomed members of the media and treated them to an afternoon of fun, games, raffle draws, instant prizes, and delightful food.
Tricia Quiambao, Head of BPI’s Strategic Brand Management, says the campaign reflects BPI’s unique appreciation of people’s needs and lifestyles, and how it strives to meaningfully engage its clients. She adds the campaign is one way the bank aims to guide people reach their best dreams and goals.
“’Make the Best Happen’ is a different look on banking. We want people to look at their needs first, whether it’s about travel, starting a business, or funding their children’s education,” Quiambao said. “Afterwards, people can then look at the different products and solutions that BPI has to offer.”
“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI enables them to accomplish those goals and aspirations better, faster, and more efficiently,” she added.