Globe Telecom continues its major transformation efforts to give more customers an outstanding digital retail experience with the opening of its fourth GEN3 store in Greenbelt 4.

Located at the central business district, home to the country’s biggest offices, retail establishments, and corporate headquarters, the previous average-sized store was converted into a two-story establishment that showcases the major features of the new Globe GEN3 stores. From the reconfigurable major lifestyle zones such as Music, Entertainment, Life, and Productivity to the self-service customer kiosks, more customers in Manila will now be able to experience next-generation retail in a dynamic and interactive space.

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Curating mobile and broadband technologies as connected and solutions, each lifestyle zone showcases interactive activities that customers can discover and experience. Whether a customer is into music, entertainment or productivity, there’s a space that’s sure to pique their interests.

GEN3 also carries an up-to-date selection of digital connectors turning the store into a one-stop digital lifestyle hub. GEN3 serves as a platform to showcase the latest technologies, making them more readily available to everyone. GEN3 is the first store in Asia to carry the ZAGG machine, a revolutionary device that customizes industry-standard screen protection for almost all available smartphones, tablets and smart watches in the market.

Joining in the celebration are the telco’s guests of honor made up of the Singtel Board of Directors led by Singtel Group CEO Chua Sock Koong, Singtel Chairman Simon Israel, and Chairman of Globe and Ayala Corporation Jaime Augusto Zobel de Ayala.

Leading a toast to open the new Globe Gen3 Store in Greenbelt were Ayala Corporation and Globe Chairman Jaime Augusto Zobel de Ayala (third from left) together with Singtel Group CEO Chua Sock Koong (third from right), Singtel Chairman Simon Israel (second from right), Head of Stores and Retail Transformation Management Joe Caliro (leftmost), Globe President and CEO Ernest Cu (second to the left) and GEN3 Store designer and Founder and CEO of Eight, Inc. Tim Kobe (rightmost)

Leading a toast to open the new Globe Gen3 Store in Greenbelt were Ayala Corporation and Globe Chairman Jaime Augusto Zobel de Ayala (third from left) together with Singtel Group CEO Chua Sock Koong (third from right), Singtel Chairman Simon Israel (second from right), Head of Stores and Retail Transformation Management Joe Caliro (leftmost), Globe President and CEO Ernest Cu (second to the left) and GEN3 Store designer and Founder and CEO of Eight, Inc. Tim Kobe (rightmost)

During the GEN3 store opening program, the representatives of the Singtel community also took the opportunity to reinforce their support to Globe and its corporate social responsibility programs. Singtel representatives formally turned over a P1-million donation received by Catherine T. Magcope, school principal of Madalag Elementary School, who represented the rest of the school beneficiaries in Aklan. The donation is for the procurement of school fixtures, such as classroom armchairs, teachers’ desks, and the like.

Performing a great mix of Disney hits, invited guests also enjoyed a special number from the country’s top local artists such as Asia’s Got Talent finalist Gwyneth Dorado, The Voice Philippines’ finalist Kokoi Baldo, and online music talent search Spotify Emerge finalist Marion Aunor.

The GEN3 stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York and international retail stores such as Nike, GAP, and Coach, among others.

Globe is set to open one more GEN3 store at SM Megamall by October. They also announced earlier the construction of the Globe Iconic Store that is set to be the biggest and grandest Globe store. Its pioneering design will feature a bridge that will link two Globe stores from opposite sides. The Globe Iconic Store will soon rise right above the Bonifacio Global City amphitheater at the Bonifacio High Street Central in Taguig City.

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