Samsung unveils its new design approach with the Galaxy Alpha. The latest addition to Samsung’s Galaxy smartphone line, the Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish, while still maintaining the flagship Galaxy experience.

Concentrating on elegant aesthetics and compact construction, the refined Galaxy Alpha features a sophisticated design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. The Galaxy Alpha is also less than 7 mm thick. Its uniquely compact construction and light weight provides consumers with maximum in-hand grip and control.

The device is equipped with a brilliant 4.7-inch HD Super AMOLED display as well as an advanced camera and real time HDR for an unrivaled viewing and photo experience. The Galaxy Alpha also includes features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit, Gear Live and Gear 2 wearables.

The Galaxy Alpha is now available in all Samsung Experience Stores. At launch, it will be available in Charcoal Black, Dazzling White, Frosted Gold and Sleek Silver.